On that date, the first show featuring Italian fashions was held at Giovanni Battista Giorgini's beautiful home on Via dei Serragli, Villa Torrigiani. The show's protagonists were Fontana, Jole Veneziani, Fabiani, Simonetta, Germana Marucelli, Pucci, Noberasco, Carosa, Schuberth and a few others. 
"Bista" - as he was nicknamed - Giorgini was one of the leaders of commerce between Florence, Tuscany and the rich North American markets. He was an expert buying agent, he was intuitive and loved beauty having been raised in the Anglophile and cosmopolitan atmosphere of Florence in the 'Thirties.

 In the salon of Villa Torrigiani the models walked down the runway for a few important American buyers and journalists who had come to Europe for the Paris shows, and whom Giorgini had persuaded to come to Florence to see the nascent Italian fashions. It was a little great triumph that launched a phenomenon, destined to have a profound effect on the history of fashion, costume and contemporary culture as well as on our country's economy and international image.

Photo Archive Giovanni Battista Giorgini