On 12 February 2001 Pitti Immagine and the CFMI (Centro di Firenze per la Moda Italiana) celebrated the fiftieth anniversary of Italian High Fashion. And it was during that same year, through the establishment of Intesa Moda by the CFMI and Sistema Moda Italia, that the Italian fashion trade-fair system was integrated, relaunching the strategic alliance between Florence and Milan to further the growth of Made in Italy.

As of May 2002, the new president of Pitti Immagine is Gaetano Marzotto, one of the main shareholders of Marzotto Spa and fifth generation head of the famous family of textile manufacturers. Alfredo Canessa, one of the world's leaders in the field of high quality knitwear became president of CFMI in 2001.

The Italian and international trade-fair system has been in a constant state of flux over the past few years. 
Pitti Immagine is getting ready to meet the challenges of the future by adapting its organization and its decisions in relation to the changes. Programs that have outlived their usefulness are being replaced by new ones such as Pitti Living in Milan that focuses on new modes in home-living, and Fragranze in Florence, the event dedicated to selective fragrances. 
And Pitti Immagine's field of action is also expanding beyond the boundaries of fashion.

Photo: Excess. Fashion and the Underground in the '80s,
Stazione Leopolda, 2004