Damir Doma will be the Guest Designer of Pitti W 12

A site specific project for Florence

Giardino Corsini al Prato

Damir Doma, the eponymous brand founded by the young (in his early thirties) Paris-based designer who was born in Croatia and raised in Germany is the women’s wear guest at Pitti W no. 12.
“In his recent collections“, says Lapo Cianchi, Pitti Immagine Director of Communications and Events. “Damir Doma’s vibrant austerity and clean lines have paved the way for a new, more colorful and sensual energy that speaks to women’s daily lives. We are very interested in these developments, in the way the strong initial aesthetic and cultural base continues to leave its mark on the designer’s creative experience, yet leaves aside self-referencing and prepares the terrain on which to meet the markets”.
The Giardino Corsini al Prato will be the spectacular setting for Damir Doma’s site specific project for Florence and Pitti W and the presentation of the new Resort Collection on Wednesday evening 19 June.
“I'm really proud and happy to be part of the Pitti family now – says Damir Doma. “I believe that it's a great opportunity for the brand to present my universe with all its facettes to a wide range of international buyers and press people”.

Photo by
Adam Katz Sinding 

The FONDAZIONE PITTI DISCOVERY projects have also been realized thanks to the contribution of the CENTRO DI FIRENZE PER LA MODA ITALIANA and PITTI IMMAGINE.