The Guest Nation of January 2013 is… DENMARK!

With the Guest Nation program, Pitti Immagine devotes a special area to the new names on the world economic and creative scene in order to promote mutual awareness, knowledge and, of course, business. The guest nation at this edition of Pitti W will be Denmark, a country which, over the past few seasons - and through an interesting platform such as the Copenhagen Fashion Week together with all the tradeshows held in the capital city - has created a niche for itself among the most interesting places when it comes to cutting edge fashion. 
The designers who will be participating in the special project dedicated to Denmark were selected by Tom Stiefel-Kristensen, on the basis of a criterion that highlights their different modes of creative expression as well as their “Scandinavian soul”.  
One important component of Scandinavian fashion’s DNA”, says Tom Stiefel-Kristensen, “is definitely the “democratic design” that was born in the wake of the famous design and furnishing items created between the 1930s and 60s. Those items were created with the aim of combining quality design and affordable prices. In other words, it is was a non-elite approach to design and it has had an enormous influence on today’s designers and fashion brands. However, during the past decade we have seen more diversification and more individual interpretations, especially within the Danish fashion scene, with young creatives who have had greater exposure to other cultures and other lifestyles. The result of this mix has put a new twist on Scandinavian tradition, with brighter colors and bolder expressions of style that have all enriched and broadened its  horizons”. 

More info about the designers? click here