In cooperation with Mercedes-Benz Kiev Fashion Days, the Guest Nation at Pitti Uomo 85 and Pitti W 13 will be Ukraine, a country that has recently distinguished itself as one of the most interesting – and quickly growing – places in fashion research today. They are many up-and-coming Ukrainian designers who have successfully presented their collections in the world’s fashion capitals and constantly arousing the interest of the international press.
A special setting inside Pitti W, at the Arena Strozzi will showcase the collections; Here are the names of the designers involved in the project up to today: Anna K, Anna October, Ksenia Schnaider, Omelya Atelier, Paskal and Yasya Minochkina. And also, the collection of the Ukrainian designer Sasha Kanevski will be displayed inside the new project The Latest Fashion Buzz, at the Sala Ottagonale.
The project will be curated by Daria Shapovalova, creative director of Mercedez-Benz Kiev Fashion Days, video director of Nowfashion and the ambassador of Style.com in Ukraine, that selected the participating designers. “I am firmly convinced that this is the right time to present the Kiev Fashion Days designers at Pitti and to offer them more international visibility. After having staged special projects in London and Paris, it is the right time for Florence, the place where the world’s top buyers and the best creative minds on the fashion scene always choose to meet”.
The FONDAZIONE PITTI DISCOVERY projects have also been realized thanks to the contribution of the CENTRO DI FIRENZE PER LA MODA ITALIANA and PITTI IMMAGINE.