How to become one of us!

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Here’s the procedure for applying to take part as an exhibitor:
A. Companies wanting to participate must write an email to: ct.bimbo@pittimmagine.com 
B. You will then be asked to fill in an application form for your brand and company for approval by the Technical Committee. This application form requires you to provide a series of information about your brand and its history, your company profile and product positioning; all elements needed for evaluation by the Technical Committee 

C. Following a meeting of the Technical Committee, Pitti Immagine will notify each of the companies having made an application with the acceptance or refusal by the Technical Committee. 

D. Pitti Immagine will then contact those companies whose application was successful to evaluate possible participation, subject to the stands available at the event.

Need to buy your PittiCard for entry?

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A limited number of staff may enter the fair free of charge; exhibitors have the right to free passes for owners and a certain number of staff depending on the stand area. Extra PittiCards can be bought at the price of €30 each for prepaid passes, Pittismart can be bought at the price of 25€ for prepaid entrance passes and €35 each for those bought directly at the fair. Passes can only be used by the person named on the card.
In the event of improper use of the above-described pass by an exhibiting company, Pitti Immagine reserves the right to exclude said company from future editions of the fair.  To speed up entry to the fair and avoid queuing, the exhibitor passes, whether free or paid for, will be mailed to companies before the fair starts, the number depending on the stand size as indicated in the invitation. 
Replacement PittiCards can only be issued at the fair on presentation of the card to be replaced by noon on the first day of the fair.
In relation to Article 24 of the Municipal Regulations on the welfare of animals (resolution CC 285/1999), note that dogs are not permitted to enter the Pitti Immagine trade shows.
Our trade shows are not public in nature and, therefore, the provision referred to is not applicable.
Naturally, there is free access to animals working in the security field and to animals assisting people with disability.
Note also that it is strictly prohibited for animals to enter both on the set-up days as well as on the days of the exhibition itself, with the exception of guide dogs for the visually impaired that are permitted to enter the exhibition (in compliance with the laws in force) as they perform their work duties.

Do you want to buy tickets for your buyers?

  •   Book and gift a free admission Coupon to your buyers

    With MyPitti and the PittiSmart app you can easily book and gift a free admission Coupon to your buyers and  pay the amount if the buyer activates the Coupon Code.

    The basic requirements for this kind of purchase are:
    - the coupon holder must be a specialist buyer or a multi-firm representative/distributor (not valid for your own exclusive representatives and relatives/friends)
    - you must have a credit card to make the purchase, with enough credit to cover the cost of the coupons
    - the buyer receiving the coupon must have a smartphone or tablet to download the PittiSmart app and activate the coupon
    The cost of the coupon is 25 euros and it is valid for 3 days.
    This amount will only be charged to your Credit Card when the Coupon Code is activated through the dedicated PittiSmart App. Attention: if the buyer activates the coupon from the app but doesn’t visit the fair, you will still be charged. 
    The purchasing procedure for the coupon using MyPitti is active until 15 June 2019, afterwhich you can only purchase passes for your clients for the price of 35 euros each from the buyer cash desks at the event.

    How to reach us!

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    •   By car

    •   By Train

    •   By plane

    •   One-Way ticket from Pisa Airport

    Leave your luggage

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    Pitti Immagine will be offering a completely free, dedicated left luggage service: you can leave your luggage stored at the new depot located just outside the Florence’s central Santa Maria Novella station - in the direction to the fair's location: the Fortezza da Basso.

    Reserved Parking

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    Pitti Immagine reserves to its exhibitors the "San Donato" parking area (located in Viale Guidoni on the corner of Via Sandro Pertini)
    The car park is connected to the Fortezza da Basso by a free and non-stop shuttle bus service.
    To access the car park you must show the voucher sent by Pitti Immagine. We recommend using the designated parking space to avoid traffic congestion near the exhibition venue.
    The exit from the car park is allowed 24 hours a day.
    NB: Pitti Immagine reserves every exhibiting company 2 parking vouchers.

    Bus Navette

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    A free shuttle bus service will run between the Fortezza da Basso and the main hotels, visitor car park and Florence airport. The Shuttle bus timetable will be available soon.


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    Children under the age of 12 are not allowed into the exhibition area. We therefore provide a free nursery service at the entrance to the event (open at the same hours as the event). Babies up to the age of six months must be carried in a baby carrier. Pushchairs must be left at the left luggage area at the entrance of the fair.

    Where to stay

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    Pitti Immagine in collaboration with UniversalTurismo is glad to offer in Florence: hotel solutions (hotel, historical Residences Properties, B&B) at affordable rates; guide of restaurants in Florence with special offer for our visitors; tailor made assistance for travel service - car hire with or without driver. 


    For any further information please contact: