PITTI BIMBO 85: BUYERS' POINT OF VIEW

Annalisa Tuci, Buyer Manager, La Rinascente, Milan:
At this edition I was particularly interested in Sport Generation because the fashion version of sport is a very strong and topical trend, suitable for our department store.  I was also interested in the world of footwear and was looking for an important brand to feature in a corner inside our boutique: all my expectations were fully satisfied!  The mix of clothing and accessories was greatly enhanced, there was a huge amount of creativity especially in the Apartment and KidzFizz sections.  I really enjoyed the Monnalisa catwalk show that offered mother and daughter clothing, an increasingly popular theme.
 
Anna Gazzino, Childrenswear Buyer, Luisaviaroma, Florence:
I had loads of appointments during Pitti Bimbo, it was a super productive edition!  I noticed that a lot of companies that used to take part in other fairs have chosen to attend Pitti Bimbo, a sign that the Florentine kermesse is increasingly becoming 'the' reference fair.  My favorite sections included Apartment, KidzFizz and the lower level of the Main Pavilion that presented some interesting new ideas such as the collections dedicated to children’s lifestyles, a universe to be developed.  I was looking for clothing brands, even small ones as long as they were of high quality, and I was very satisfied.
 
Laurence Dekowski, Buyer Le Bon Marche, Paris:
A very dynamic atmosphere, with lots of very interesting trend areas.  It is always important to know how to propose new ideas, this is the reason we come back every year, to see new brands.  Pitti Bimbo hosts the collections of companies that cannot be found at other fairs.  It also represents an opportunity to see lots of collections in a short space of time and to personally meet with our suppliers.  The most interesting sections were Apartment and KidzFizz as well as Superstreet and Sport Generation: we found brands and new proposals in all the sections!  Plus we were able to follow and evaluate the evolution of the brands we have been working with for many years.
 
Emilia Torres, Co Founder, Lovt Berlin:
I came to Pitti Bimbo five years ago and since then the fair has grown a lot and opened up to many different markets.  The Pitti Immagine brand offers added value in terms of the atmosphere, in the fair layout and in the shortlist of new ideas proposed.  It is always very important to see the collections of the big names in the Main Pavilion, we were mainly looking for independent brands: for this reason I really appreciated the Apartment, KidzFizz and The Nest sections which were even better developed that at the past editions, a sign that the fair is investing heavily in research!  Compliments for the organization, it was absolutely perfect.
 
Sugisawa Motokazu, Buyer Ladies, Childrenswear & Cosmetics & Fashion Accessories Division, Isetan, Tokyo:

This is my first visit to Pitti Bimbo.  The fair is very big and rich in inspiration.  Usually the collections by the big companies hosted in the Main Pavilion are important for our department stores but I really appreciated the creativity of KidzFizz and the new proposals presented in the stands there.  I was particularly struck by the high level of attention paid to the world of swimwear - very important for the long Japanese summers!  Pitti Bimbo is a unique opportunity to evaluate trends, to see the collections of a large number of companies in a single occasion and to take part in incredible shows.  I will definitely be at the January edition!