The HIGHLIGHTS of this edition: launches, special projects and returns

_ Herno chooses a new location - on the lower level of the Main Pavilion – to present its new collection with a contemporary character;

_ Roberto Cavalli Junior showcases the relaunch of the iconic collection which will be distributed directly by the parent company inside a special popup with a “Baroque Leopard” mood in the Fortezza da Basso; 
_the important return of Giuseppe Junior, the “in mini” collection of Giuseppe Zanotti;
_ the debut of Neil Barrett presenting the new SS18 collection and its lifestyle in a space on the lower level of the Main Pavilion;
_ the fair debut of the historic Italian brand Inglesina which will premiere the new 2017/18 collection: a selection of the latest products in a new denim version, the protagonist of a home-design installation inside the Fancy Room section;
_ Stella Jean – a brand that has entered the UCW Unique Children Wear group – returns to Pitti Bimbo and presents its new course on the lower level of the Main Pavilion;
_ Joshua Sanders will be showcased on the lower level of the Main Pavilion, aiming for statement with a more contemporary mood;
_ I Pinco Pallino the brand purchased by the Chinese Little Star Brands group, launches the new SS18 collection in an area on the ground floor of the Costruzioni Lorenesi, alongside the Little Star collection;
_ BonTon presents its new collection, expanding the exhibition area and taking on an important space inside the Pitti Bimbo section;
_Tommy Hilfiger participates at Pitti Bimbo for the first time ever presenting its footwear collection in Sport Generation.
_Scotch & Soda comes back to Pitti Bimbo with an important area located in the Piazzale delle Ghiaia;  
_ the return, inside Sport Generation, of the Argentinean brand La Martina
_ Bensimon presents its world and French style in the Sport Generation universe;
_SemSem the participation at Pitti Bimbo of a newyorker luxury lifestyle brand.