PITTI BIMBO 86: BUYERS' POINT OF VIEW

Hye Rim Kin, Chief Buyer Men’s Wear & Sports MD Division, LOTTE Department Store (Seoul):
I was really surprised at the quantity of brands I did not know at the fair - super interesting. The KidzFIZZ section hosts new companies that are certainly a great inspiration for the South Korean market; the interior design of Apartment is incredible as is the perfect blend between sportswear and street in #ActiveLab. In South Korea the lifestyle of the world of children is growing: for this reason I found the space dedicated to toys, books and educational products to be very cutting edge.
 
Shana Laub, Kids Fashion Buyer, SHAN AND TOAD (Temecula, California):
A wonderful edition starting with the Pitti Live Movie theme: I love it when fashion is combined with other art forms!  Every section offers interesting ideas, from Apartment with its boutique brands in the Main Pavilion where you can find all the most important kids’ fashion brands, to KidzFIZZ, the more experimental section.  I really liked #ActiveLab, a new project for an increasingly trend-driven style.  A truly interesting and well organized fair, undoubtedly the most significant platform for childrenswear.
 
Jana Rupprecht, owner of the children's concept store D.NIK (Berlin):
An extraordinary atmosphere. The location is truly splendid as is the diversity of the styles proposed: I have never seen a show like it! The creativity is very inspiring. Our store hosts experimental brands and it was precisely the emerging companies that I was interested in: I found them in The Nest and KidzFIZZ. And then in Apartment, with its stylish mood and #ActiveLab with its comfortable, quality collections. The catwalk shows help you to understand the company and its image. Plus the section dedicated to books is wonderful.
 
Valerio Vegli, GMM & Head of House Brand Department, COIN (Italy):
I immediately got an excellent impression! I noted a high flow of people at the fair and a strong interest in the childrenswear world. The sections I really liked were The Nest - a projection of the brands of the future; Fancy Room – where I made lots of interesting contacts and Apartment - a truly hyper-curated section. I found an extraordinary offering of footwear and accessories for the world of children, an important feature for our stores.  A complete and stimulating show like Pitti Bimbo is crucial for the work of us buyers!
 
Hideki Murata, Deputy General Manager Childrenswear and Hobbies Division Merchandising Headquarters, TAKASHIMAYA (Tokyo):
My impression is that the fair is dedicating a lot of space to new, growing brands as well as to the lifestyle of the world of children, from books to toys to accessories. The fair is simple to visit, each pavilion has a well-defined image which greatly facilitates the buyer’s work. I really liked the creativity and imagination of Apartment with its rather particular Bohemian style that is very popular in Japan. The other trends I was looking for?  Less classic more sophisticated sportswear and the collections dedicated to boys.  All my searches had positive results! And the organization was perfect.
 
Mandy Hentschel, owner, Romy’s Room (Munich):
A great fair, perfectly organized, easy to visit, friendly. My boutique is dedicated to the collections of emerging brands and to vintage items by big brands and I was looking for new names to keep an eye on. I found numerous proposals in the KidzFIZZ and The Nest sections. I really liked the luxury layout of Apartment with its little rooms that are like little stores. A truly interesting blend of proposals that embraces different companies from all over the world.


Yevgenya Bugreeva, head Buyer, childrenswear department, TSUM, DLT & Luxury Village Barvikha (Moscow):
Pitti Bimbo is now an essential rendezvous for us, we can fix appointments with all the biggest childrenswear companies, see all the latest ideas in a single occasion and, at the same time, discover new experimental brands. Once again, as always, everything was perfectly organized at this edition.  We will definitely be back!