COME AS YOU ARE ™
CROCS AT PITTI BIMBO 87
TURNS ON THE CAMPAIGN THAT INVITES YOU TO "FEEL GOOD ABOUT YOURSELF"
CROCS with COME AS YOU ARE ™ launches an alternative message: everyone must feel good about themselves! Accept yourself as you are and enhance your uniqueness! This is why CROCS chose Tvboy, globally renowned leading street artist, to design an art installation at Pitti Bimbo 87 based on freedom of expression and on children’s creativity. The installation is visible for the entire duration of Pitti Bimbo 87 at the Crocs stand (Pad. Caviglia - stand W20-22) and in special surprise spots nearabout the Fortezza da Basso, in pure street-art style! In addition to the exhibition of the artist's works, the campaign aims to involve digital users who will be invited to produce original content on the topic. To this end, a group of illustrators and artists will post on their social channels works with COME AS YO ARE ™ claim, sharing the hashtag of the initiative, #comeasyouare.