ECOETHIC

The Green Generation at Pitti Bimbo

Pitti Bimbo is a point of reference for children’s fashion and lifestyles. With a focus on sustainability, Padiglione Centrale will play host to EcoEthic. The venue is dedicated to the best sustainable fashion brands. Hailing from all over the world, these companies use organic and natural materials that respect the environment and a supply chain that looks to protect local communities.
The brands: Airwool, Bebe Bombom, Filobio, Huggee, Jjkids, Kidiwi Handmade, Marquise de Laborde, Naturapura.     
 
Bebe Bombom - luxurious elegant clothing for 0-4 year olds that embraces tradition and detail. Timeless garments that are all set to be handed down from one generation to the next. Main player is the undisputed quality of the fabrics, highly attentive to the environment and sustainability, such as Peruvian cotton, one of the most prestigious in the world for softness and durability. This season's new entry is a knitwear collection with focus on Baby Alpaca and a christening range.
 
Filobio - with exclusive fabrics, obtained using dyeing and finishing techniques that are sustainable and safe for the skin, Filobiois the first manufacturer of clothing for babies and little children (0-4 year olds) to obtain certification from the Textile and Health Association. For winter 2018, Filobio develops two big creative themes, one linked to nature, the soul of this brand, and the other to the sky and stars.
 
Huggee - a line of completely safe clothing that respects children’s skin. Every garment is made from GOT certified organic cotton and no chemicals are used during production.
 
JJ Kids - a line of loafers and sandals for babies and children up to the age of 8. Top quality materials team with great attention to healthy development of the foot and eco-friendly, genuine materials, such as leather, which fully complies with all REACH standards. All the soles are in thermal rubber patented by this brand.
 
Marquise De Labordea line of clothing for children (0-2 year olds), launched in 2009 with the intention of directing a healthy lifestyle into clothing for little ones. All the fabrics are spun in a small laboratory near Beaune in France and all the garments comply with OEKO TEX ISO 100 standards. The collection, which also includes knitwear and which for next winter expands up to the age of 12, draws inspiration from a vintage seventies palette and uses only Merino wool made in Italy.
 
Kidiwi a story arising from the love of a mother and daughter and their passion for fashion and the fine arts. A quality, chic collection of clothing for 0-12 year olds. A style that is both contemporary and all-season, going beyond all passing trends thanks to its quality details and fine materials.

 

Naturapura an eco-friendly children’s clothing brand, Naturapura produces garments in 100% organic cotton and natural colours, without the use of pigments or other chemicals. Naturapura is the first clothing company in Portugal to obtain ECOLABEL certification, with dermatologically tested products.