#Activelab is the new research lab at Pitti Bimbo: it shares the Kidzfizz DNA, but the imprint is street and sport. At the Cavaniglia Studio – a dedicated area in the Cavaniglia Pavilion, in a setting with playfully feisty tones that’s just right for this group of international brands engaged in developing specific and cool sportswear, urban, and activewear for children.
Bangbang Copenhagen Aps
“Playing is serious business”, is the slogan of this Danish brand that Louise Lundholm and Mia Risager founded in 2008 with the idea of combining their design experience with a funny slant for children’s fashions. A genderless and streetwear collection where sartorial silhouettes actually favor dynamism.
With its strong social and cultural values this Portuguese brand presents a lasting and sturdy collection for the 2 –16-year age group. Now it is making its premier debut at Pitti Bimbo – everything is made in Portugal using 100% GOTS and SMETA certified organic cotton.
A Poland-based brand established by two architects, all products of Booso are made with love - urban, playful yet minimalist outfits for children up to age 11. All products are hand-made of the finest and most eco-friendly fabrics in small EU-based workshops. This winter, Booso is introducing collection inspired by creative arts, colours and light: ethereal dresses, splash pants, linen shirts and black jeans.
Soft, comfy materials, playful prints and a unisex look are the keynotes of the creations by this children’s lifestyle brand from Holland. The entire collection is produced sustainably in Europe. The clothing line has also given rise to a mini home collection.
Beach shoes, sandals and socks all in one! The Duukies Beachsocks mood comes to life in the slogan "Have fun in the sun!". Their products offer full protection against hot sand, sunburn, sea creatures, and slippery floors - and they dry as quickly as swimwear.
Swedish-born, Singapore-based Kristin Nystrom, founded this brand that presents an ultra-soft and fashion-minded collection. The wardrobe is a “mini me” inspired by what mom and dad wear without forgetting that kids are active! Original, hand-drawn art is transferred to screens and printed on organic cotton.
This mix of styles and sparkle that enlivens the wardrobes of modern princesses and little princes (0-12 years) takes its inspiration from fairytales. This playful collection from Sweden is as elegant as it is sartorial – and, includes a soft grouping of jersey.
This Polish label strongly believes that aesthetic education starts from a very young age. Creativity is the key to these collections that involve cooperation with international artists: eclectic styling goes into ultra-chic and comfortable denims and active wear.
This Polish brand promotes local production and manufacturing traditions. Kukukid defines itself as rebellious – just like children. Graphic prints and decorations embellish cute and irreverent clothes, hoodies, and leggings.
Founded in London by Italian designer Serena Di Scalzo and by Sepehr Nosrati, this brand offers a creative mix of Brit styling and super-minimal design: cutting-edge looks with an eye for comfort made for children (6 months to 14 years).
Here is a collection for lively kids who love to play, move around, and discover the world on their own through experience. Established by Risma Bachoe, Lucky no.7 presents a rock style that speaks to teen tastes without neglecting comfort and sustainable production methods.
It’s a feisty street look for this collection of sweats, t-shirts, trousers, and small accessories characterized by minimalist design. The doggie paw-print logo is dedicated to Oji, the founders’ loyal four-legged friend.
Colorful outfits, that are cheerful in rain and snow come from Great Britain. The look, by this clothing and footwear brand, dedicated to leisure wear for grownups and little folk, is playful and richly patterned.
A classic, but very dynamic outlook, is how the Danish brand defines its style adapting it to the needs of kids who play and change clothes several times a day. The concept is easily interchangeable kits, with comfort and practicality as the key players.