New things are happening at APARTMENT: the section dedicated to luxury lifestyles for the littlest set is growing up, and will host a special runway show in a setting that recreates the atmosphere of real home
Starting with this edition, and then each season to follow, Pitti Immagine is going to put a special focus on one section of Pitti Bimbo with a program of events and activities dedicated to the participating firms. In January, the spotlights will be on Apartment, the section dedicated to contemporary lifestyles and cutting-edge fashions for children. Located in the Lyceum, Apartment is a single section that features a sophisticated selection of international clothing and accessory collections developed for buyers from the most exclusive boutiques. This edition will showcase 22 brands (there were 17 at the last Pitti Bimbo show). The innovations on the agenda include a special runway show featuring some of the Apartment exhibitors. For the first time ever, the top floor of the Lyceum will be “converted” into a fashion atelier. Casting, fitting, makeup and “stage direction” services will be available to the participating brands that will show their collections to an audience of buyers and the press in a maison haute couture setting.