FANCY ROOM: A journey into children’s lifestyles, from design to mini accessories
Located on the Lower Level of the Main Pavilion, the new Fancy Room section puts the spotlight on special products presented by the brands: accessories, furnishing elements, games, pocket technology, useful and useless, curious and irresistible objects, which have been lined up in order to make their debut in concept stores all over the world.
Here is the complete list of brands that have already confirmed their presence at the FANCY ROOM:
Caco Design (Italy), Cute Cute (UK), Design Letters & Friends (Denmark), Enfance Paris (France), Fior di Coccole (Italy), Hape (Italy), Ivory (Italy), Lapin & me (UK), Legami (Italy), LuckyBoySunday (Denmark), Lullaby Road(Holland), Miss Nella (UK), My Nametags (UK), Nailmatic Kids (France), Noé & Zoé Berlin (Germany), Passapò (Italy), Popqorn (Sweden), Prestige (Italy), Rò.Rò (Italy) and Vandoma (Portugal).
From designer items to small accessories, from gadgets to technology, in FANCY ROOM extreme creativity is the protagonist: from the colorful and washable labels for garments and objects created by the founding father of My Nametags for his daughters, to the hypoallergenic make-up conceived by Nailmatickids for girls looking to imitate their mothers; from the royally-inspired accessories for hats by the English brand Cute Cute, to the beauty care line of hypoallergenic products by Enfance Paris, up to the sophisticated craft footwear of Fior di Coccole. There are then the strictly handmade accessories of rò.rò, the vintage-inspired toys by the London brand Lapin & Me, the series of typographical characters designed for interior décor by the Danish ex-journalist at the heart of Design Letters & Friends, up to the exclusively designed toys produced with sustainable materials by Hape.
Protagonists also the brands of FUN GLASSES
At what is its first edition, Fancy Room will also host Fun Glasses, the space produced in cooperation with MIDO - the leading international trade fair for the eyewear industry – dedicated to the world of kids' eyewear. A technical and reliable sector worthy of attention, with styles that are also striking for their color and design. Among the brands included at this edition are: See Concept, Swing Eyewear and Zoobug.