Sport Generation: in sight of the big leap
Sport Generation, the planet that hosts the big names in sportswear and activewear, is broadening its horizons and preparing itself for a more extended dimension. The focus is on leisure clothing, in this space where the protagonists are the most important international names in childrenswear and collections for kids. Once again the proposals at Sport Generation will be enriched by an offering of lifestyle products designed for the littlest ones in the light of a new 360° concept.
The names include:
Antony Morato – The new Spring/Summer 2018 collection is an ode to joie-de-vivre and the freshness of a carefree, lighthearted season. Color – on a broad, lively summer palette – is the protagonist in garments designed for a young man with a cosmopolitan spirit. Contaminations between sport and lifestyle are expressed in proposals with a clean, informal look, care to every sartorial detail, and precise forms and colors in the graphics touches.
Bensimon – With an entrepreneurial vision that originates with their father’s experience, Serge and Yves Bensimon travel the world looking for singular inspirations and recovered military gear to rework in a new creative key. A casual style inspired by everyday life and needs, set apart by that Parisian chic mood that made history. In cotton and natural rubber, the Bensimon tennis collection for SS sports vintage accents and delicate colors with vitaminic yellow and indigo highlights.
Fabric Flavours – The London-based FabricFlavours creative showroom is presenting a mix of essential garments in line with the latest trends. Fun-filled kids’ toggery that doesn’t neglect high quality materials. Every colored item is prewashed for a great feel and maximum wearer comfort. Distinctive elements include appliqués and plays of different patterns and textures.
Fessura Gang – Ultra light, slip-on footwear. Focus on DOUBLESKIN technology: a true “double skin” for unparalleled comfort matched with high-tech details that give the accessory an Urban Street fashion look. Construction makes use of the patented SOCKSHOE system to guarantee the very best in comfort and stability.
Finger in the Nose – The Finger in the Nose denim brand for children from 3 months to 16 years is a gold mine of tailored jeans, placed-print t-shirts, linear-silhouette parkas and soft sweaters. The classic items in a young wardrobe, reinterpreted by the brand with an ironic, playful spirit for a timeless style and a strongly contemporary attitude. Garments conceived to please children and respond to their need for comfort – and tasteful style that appeals to grown-ups as well.
Freedomday – A collection inspired by the marvelous colors of Mexico. For the new season, the collection expands to accommodate new products in addition to the brand’s iconic jackets and coasts. The liner is lighter, to make the jackets suitable for warmer as well as colder weather. With new and classic fabric matches, textures, and contrasting fluo colors, the look of the collection is amazingly fresh and never clichéd.
Gioseppo – For S/S 2018, the Spanish footwear brand Gioseppo Kids leads with three principal trends. “Exoticvibes”: Indian and oriental inspirations for a line bright with tropical accents and warm colors, for sandals between red and yellow with pompoms, insets, and raffia detailing. “Retrofuture”: reinventing the past by passing through the eminently contemporary and unions of natural and synthetic materials, all high-performance. “Tropical Bloom” ushers in an explosion of colors, inspired by the natural world, on precious leathers and raffia.
Invicta – For SS 2018, Invicta proposes softly flowing lightweight garments spotlighting great performance and comfortable wearability, reminiscent of mom’s and dad’s attire. The emphasis in the summer collections is on vitaminic colors and innovative fabrics – like the jacquard nylon with aluminum-foil for temperature regulation – for packable jackets, swimsuits and bermudas.
La Martina – La Martina, an Argentine label founded in 1985, is a sportswear leader and official sponsor of the Argentine national polo team. With a casual-chic mood inspired by the Anglo-American college style, the Junior line born in 2005 is a transposition of an adult’s wardrobe: the brand’s hallmark sartorial flair is interpreted in a bubbly colors and soft fabrics that favor freedom of movement.
Levi's Kid – Since they were first introduced by Levi Strauss & Co. in 1873, Levi’s® jeans have become iconic garments, recognizable at first glance, for generations and generations of wearers. Today, Levi’s® boasts innovative production and increased attention to evolutions in fit and to different wearability needs – for adults and children alike. Style and practicality in historic trendsetter jeanswear.
Molo – A passion for prints and patterns, true allies in stimulating children’s imaginations. In Molo’s kidswear, urban and funky styles join hands with color and a raw linearity that looks to the Scandinavian world. Irony, meticulous attention to detail, and quality materials are the strong points of a brand that caters to boys and girls from 0 to 16 years of age with collections that are designed to last, wash after wash.
Platypus Australia UV Swimwear – The Platypus beachwear brand unites style and safety in a vast range of UV-proofed swimwear for boys and girls from 0 to 14 years of age. A cool, comfortable style for swimsuits built of fabrics with UV screens and UPF50 sun protection. The swimsuits incorporate LYCRA® XTRA LIFE™ for great resistance to external agents, including chlorine, excellent breathability, and versatility.
Snapper Rock Swim Wear – The Snapper Rock line of swim suits and beachwear for children and their parents began life in Auckland, hatched from the creativity of Liz Eglinton. UPF50+, chemical-free swimsuits to ensure maximum protection against harmful sun-rays. Cutting-edge styling and forms designed for maximum comfort meet with breathable, all-round-resistant fabrics.