Pitti Immagine is investing
in FEEL THE YARN

This new edition of Feel the Yarn will be stronger than ever. Produced by Pitti Immagine and Consorzio Promozione Filati – the competition is for aspiring designers from some of the world’s best fashion schools, and it aims at supporting young talents who will create original knit garments, thereby expanding the creative potential of yarns manufactured by the finest mills in Italy. Twenty-six students selected from 13 prestigious fashion-design schools around the world, and twenty-two Italian mills, coordinated by the Consorzio Promozione Filati and participating at Pitt Filati (from 29 June to 1 July 2016) with their collections for the 2017-18 fall/winter season.  

The theme for the competition, coordinated by Ornella Bignami of Elementi Moda, will be Knitting Time: knits as an expression of the rhythm of daily life, for 24 hours of pure creativity.
Pitti Immagine will be investing in the new layout for displaying the finalists’ creations (Lower Level of the Main Pavilion) and will publish the Feel the Yarn brochure. And, there will be direct logistical support for the finalists arriving for the fair. We have also expanded and refreshed the panel of fashion professionals and experts who will judge the entries and decide the winner, awarding the prize to be used for further training and education. As in the previous editions of Feel the Yarn, this season too, it is the Consorzio Promozione Filati that is donating the award money. There will also be a special prize called “Splendour of Life”, donated by Salvatore Ferragamo, and it will go to the project that best interprets the beauty of our typical Italian lifestyle: an internship, with the inclusion in the knits’ working group for the development of the A/W 2017/18 collection.
During Pitti Filati, the finalists will also have the opportunity of one-on-one meetings with the designers and representatives of the style bureaus of the labels at the fair.

Feel the Yarn is part of the “Special Program for the 2016 Pitti Immagine Fairs”, promoted by the Centro di Firenze per la Moda Italiana with a grant from the Ministero dello Sviluppo Economico – Ministry for Economic Development and Agenzia ICE – in support of Italian trade fairs and Made in Italy.