Events Calendar 08-16 September 2018

Blooming Newforms: the new theme for Fragranze 2017

Blooming, the passage from bud to flower, from the still-uncertain to a finished and perfect state: blooming in the sense of transformation, the most suitable metaphor for the artisan craft of the person who, starting with subtle and impalpable sensations, ends up creating precious substances, products that are concrete yet at the same time difficult to define with words, like fragrances.  Blooming Newforms presents a new dimension of the world of fragrances made up of digitally inspired visual shapes, devised for contemporary social network platforms and the public of digital natives, that transform into the things we see living and moving around on the screens of our devices. A theme that will be visually played out by the shapes created for Fragranze by the graphic designer Diego Soprana and staged in the layouts by architect Alessandro Moradei.

8:15am-6:00pm

The Ephemeral Museum of Fashion

Palazzo Pitti, Museo della Moda e del Costume

Piazza Pitti 1, Firenze

An exhibition - curated by Olivier Saillard -  that investigates the mechanisms of fashion and reflects on its broader implications. Produced by Fondazione Pitti Immagine Discovery with Gallerie degli Uffizi and Palais Galliera. Admission fee. On display until October 22nd 2017.