DISCOVERING PLANET ASIA

Third episode - READY TO TAKE-OFF? ASIA & YOU, INTERACTIVE SCENT GAME

Stazione Leopolda, Conference Room

Which are the characteristics that make a fragrance suitable for the Far-East market? Let’s find out with an interactive game on raw materials perception with the participation of all guests: Lin Lin, CEO of the China International Beauty Expo trade fair, Ramdane Touhami, polymath, multidisciplinary entrepreneur and creator of the brand L’Officine Universelle Buly, Alex Lee, nose of the fine fragrances creative team at Mane, Arnaud Guggenbuhl Marketing Director Givaudan Fragranze Europa, Johanna Monange, Global Director of L'Oréal, Creation, Design & Innovation Director Asia, IFF, Rosaline Lou, Creator and Founder of The Scent Library.