État Libre d’Orange
No.3/No.13 (Magenta, Black, Green on Orange)
Mark Rothko (1949)
oil on canvas
Museum of Modern Art Moma, New York
The artist Mathilde Bijaoui was commissioned to create “Like This” by Etienne de Swaardt and Tilda Swinton. Swinton, the creative director, had in mind certain specific scent memories from her childhood in Scotland—her rich scent of the soil in her grandfather’s greenhouse, the smell in the doorway of the kitchen and of warm baked ginger cooling on a wood table. And it could have become a work of Representationalism in the medium of scent, separate recognizable elements of literalist smells.
Instead Bijaoui used a blend of the ideas to create a work of olfactory abstract expressionism. Mark Rothko had similarly united specific colors in non-representational forms to create a work of abstract expressionism in the medium of paint.
Swinton chose a work in the medium of language to express the work in scent, a love poem by the Sufi poet Rumi. Again, a combination of concrete and abstract. “When someone mentions the gracefulness / Of the night sky, climb up on the roof/ And dance and say/ Like this.”
Distributed by: OFFICINA S.R.L.