Modaprima 71 for the first time in Florence.

There is important news about ModaPrima, to be held from 26- 28 November: from now on the fair will be held in Florence, at the Stazione Leopolda. This represents a significant step towards bolstering our event and making it more stunning, lively and international. 

Since Pitti Immagine took over the management of ModaPrima in 2006, it has become one of the most authoritative events on the international scene, bringing together large scale retailers from all over the world and a vast, qualified network of companies producing men’s and women’s clothing and accessories collections in Italy. 

The investments that Pitti Immagine has made in order to achieve these results continue with this new challenge for Florence and the Stazione Leopolda. Florence truly needs no introduction: the characteristics of the city have contributed to the success of every fashion event organized here, even those attracting thousands and thousands of visitors, turning them into events that integrate perfectly with city life. 

The Stazione Leopolda is one of the most attractive and heavily frequented venues in Florence: a large 19th century railway station that is functional, technologically well equipped, very near the old city center, with good parking facilities and excellent connections to the rest of the city. The fact that it is managed directly by one of the companies in the Pitti Immagine group means that we can guarantee the reliability and quality of all the services offered to buyers and exhibitors – from furnishings and layouts, to meeting and greeting, catering and event planning. 

ModaPrima in Florence will be able to benefit from all the advantages events such as Pitti Uomo, Pitti W, Pitti Bimbo, Pitti Filati, Taste, Fragranze and Vintage Selection.

“We at Pitti Immagine truly believe in ModaPrima – says Agostino Poletto, deputy general director for Pitti Immagine - we feel it will continue to improve and become an increasingly important international reference point for the large scale retail trade and quality fast fashion. That is why we intend to continue to invest in ModaPrima also in terms of promotion and communication. 

For the time being, make a note in your diary:
71st ModaPrima
Florence Stazione Leopolda
26/28 November 2011