Modaprima confirms its international dimension and key role as a reference for fashion aimed at medium and large scale retailers.

The 80th edition of Modaprima (Florence, 20-22 May  2016) ended at the Stazione Leopolda confirming its strong vocation for internationality, once again one of the dominant traits of the fair that Pitti Immagine dedicates to men’s and women’s ready-to-wear collections for medium and large scale distribution.

Over the three days of the event – which showcased more than 100 collections presented by 60 companies – almost 1,500 buyers came to Florence, a slight drop compared to the previous summer edition (there were 1,620 buyers in May 2015). However the most significant result concerns the international presence: the fair confirmed the same level of foreign buyers as a year ago, just under 800 buyers from around 50 countries.
The best performances were from Japan (+7%), Russia (which doubled its buyer figures), France and Germany, there were also good performances from all the countries in Northern Europe, the Baltic States and emerging markets in the Far East like Taiwan and Singapore. 
The figures for Italy showed a slight drop, although overall the quality level of the Italian buyers attending was very high.
Once again Japan headed the top 15 reference countries, followed by Spain, Russia, Portugal, Belgium, France, United States, Turkey, Lithuania, Germany, Sweden, Greece, South Korea, Taiwan and Austria.
Modaprima has confirmed that it has internationality in its DNA”, says Agostino Poletto, deputy general manager of Pitti Immagine. “Italian fashion produced for large scale distribution meets every six months in Florence to present the latest ideas to an international audience, and it did so again this time. Certainly this manufacturing segment is going through a complex phase, with some very lively foreign markets and others that are less so, and with a domestic market that still harbors many uncertainties as reflected by the number of Italian buyers present.  However during these few days at the Leopolda, our exhibitors were still able to meet with high profile international members of the trade who came to Florence with a great sense of motivation and positivity about the next season.  They liked the latest proposals in the collections, as well as the new Accessories section that debuted last November and once again received a lot of positive feedback.  I should add that a decisive role was again played by Pitti’s investment in foreign promotion, realized in close synergy with ICE - the Italian Trade Agency for foreign promotion and internationalization that made the participation possible of delegations of buyers from established markets as well as from some emerging economies.  The boost provided by international promotion is truly a crucial factor in the development of Italian manufacturing and the quality ready-to-wear market, and we will continue to invest even more in this aspect.