Modaprima is ready // Modaprima is Now

From Friday 20 to Sunday 22 May 2016 at the Stazione Leopolda in Florence, Pitti Immagine will be presenting the 80th edition of Modaprima, the fairshowcasing clothing and accessories collections for men and women for spring-summer 2017, with a special focus on the bestsellers for fall-winter 2016-17.
This edition will have lots of new features, from the fair’s exhibition format, with the expansion of the new Accessories section, to the increasingly international target.
 
Contemporary ready-to-wear
The fair will be relaunching the quality of the proposals as a point of reference for fashion created and produced for the large scale retailers who meet in Florence to present their latest products to an international audience.  Modaprima will turn the spotlights on around 100 collections, mainly produced by Italian companies along with a few selected European manufacturers that specialize in this production segment.
 
Quality Accessories
Focus on the world of accessories with Modaprima Accessories.  Following the success of the last edition, the new section dedicated to one of the fundamental drivers of fashion - accessories: the reference component of the contemporary fashion scene - is expanding its concept and exhibition proposals. Modaprima is increasingly backing Accessories and will be presenting an attentiveproposal devised for buyers looking for new stylistic input, with a selection of companies that represent the fruits of Pitti Immagine’s scouting activities.
 
International Appeal
Modaprima will be showcasing a selection of collections produced in Italy but with a broad international appeal created for a dynamic and constantly evolving retail trade.  Pitti Immagine will be boosting this international slant through promotional and communication initiatives, aiming to intercept a qualified and global public of members of the trade.
 
The uniqueness of Firenze

Staged in one of the most beautiful locations in Florence, the Stazione Leopolda – a large 19th century railway station - Modaprima focuses once again on the centrality of the city with its great potential in terms of appeal and image, characteristics that contribute to the success of every event that is held there.