Modaprima 81

From Friday 18 to Sunday 20 November 2016 at the Stazione Leopolda in Florence, Pitti Immagine will be presenting the 81st edition of Modaprima, the fairshowcasing clothing and accessories collections for men and women for fall-winter 2017-18, with a special focus on the bestsellers for spring-summer 2017.
Modaprima focuses on a target audience dedicated to internationalization, with an exhibition format especially designed for sector-related operators on a global level.
 
Ready-to-wear  
A point of reference for fashion created and produced for the large scale retailers who meet in Florence to present their latest products to an international audience, Modaprima will turn the spotlights on around 100 collections, mainly produced by Italian companies along with a few selected European manufacturers that specialize in this production segment.
 
Accessories
Following the success of the last editions, focus on Modaprima Accessories, the new section dedicated to the fundamental drivers of fashion and reference components of the contemporary fashion scene: accessories. Modaprima will be presenting an attentive proposal devised for buyers looking for new stylistic input.
 
International
Modaprima will be showcasing a selection of collections produced in Italy but with a broad international appeal created for a dynamic and constantly evolving retail trade.
Pitti Immagine boosts this international slant through promotional and communication initiatives
- carried out in close synergy with ICE (The Italian Trade Agency for the Promotion of Businesses abroad) -aiming to intercept a qualified and global public of members of the trade.
 
Florence
Staged in one of the most beautiful locations in Florence, the 19th century Stazione Leopolda, Modaprima focuses once again on the centrality of the city with its great potential in terms of appeal and image, characteristics that contribute to the success of every event that is held there.
 

MODAPRIMA is Now!