Modaprima confirms its high level of internationality and concrete approach to business for collections created for medium and large-scale distribution.


Over 1,300 buyers came to Florence during the three days of the event, 60% of which from abroad, from almost 50 different countries: a rise in the numbers from Russia, Turkey, Ukraine, China, South Korea, United Kingdom; a drop in Japanese buyers and Italians

The 82nd edition of Modaprima (Florence, 19-21 May 2017) ended at the Stazione Leopolda once again confirming its identity as a strongly international fair, with over 60% of those attending visiting from abroadThe fair which was created to globally promote men’s and women’s ready-to-wear and accessories collections for medium and large scale distribution, showcased around 100 product lines, presented by almost 50 companies, some of the best names in Italy specializing in this production segment and a selection of foreign companies.
Notwithstanding the rather complex economic phase the sector is going through, the three days of the fair witnessed the participation of over 1,300 international buyers, slightly fewer than at the previous edition (there were nearly 1,400 buyers last November), but with a high profile presence on a qualitative level.  With regard to the foreign markets – which, as we have already mentioned, accounted for more than 60% of the overall buyers – Modaprima registered around 700 members of the trade heralding from 48 countries; there was growth in the numbers from Russia (+12%), Turkey (+80%) and South Korea (+30%), and excellent performances by United Kingdom, Ukraine and China, whilst there was a slight drop in attendance from Japan, Spain and Portugal, but above all from Italy.
Japan once again headed the top 15 reference countries followed by Russia, Turkey, Spain, Ukraine, France, China, Lithuania, South Korea, United States, United Kingdom, Portugal, Ireland, Hong Kong and Belgium.

“This edition of Modaprima confirmed the fair’s international vocation”, says Agostino Poletto, deputy general manager ofPitti Immagine.  “Even though the sector is going through a rather complex economic phase, partly reflecting the uncertainties that some international markets are experiencing and the Italian scenario, the buyers who traveled to Florence were of a very high level: our exhibitors told us that they met with operators from the world of medium and large-scale distribution who were attentive to quality Italian products and efficient customer service, willing to renew existing business relationships and establish new ones, always with a very concrete approach.  Modaprima’s forte has always been the internationality of the buyers, and this was confirmed once again at this edition: we are very aware that at this moment in time it is necessary to focus and invest even more on foreign promotion also thanks to the help of targeted programs for incoming buyer delegations like the one realized in collaboration with the ICE Agency which was very effective at this edition and involved over 21 buyers from Japan, Russia, South Korea, Ukraine, Latvia, China and Belgium”.