Modaprima confirms its high level of internationality and concrete approach to business for collections created for medium and large-scale distribution.
MODAPRIMA 82: CLOSING FIGURES
Over 1,300 buyers came to Florence during the three days of the event, 60% of which from abroad, from almost 50 different countries: a rise in the numbers from Russia, Turkey, Ukraine, China, South Korea, United Kingdom; a drop in Japanese buyers and Italians
“This edition of Modaprima confirmed the fair’s international vocation”, says Agostino Poletto, deputy general manager ofPitti Immagine. “Even though the sector is going through a rather complex economic phase, partly reflecting the uncertainties that some international markets are experiencing and the Italian scenario, the buyers who traveled to Florence were of a very high level: our exhibitors told us that they met with operators from the world of medium and large-scale distribution who were attentive to quality Italian products and efficient customer service, willing to renew existing business relationships and establish new ones, always with a very concrete approach. Modaprima’s forte has always been the internationality of the buyers, and this was confirmed once again at this edition: we are very aware that at this moment in time it is necessary to focus and invest even more on foreign promotion also thanks to the help of targeted programs for incoming buyer delegations like the one realized in collaboration with the ICE Agency which was very effective at this edition and involved over 21 buyers from Japan, Russia, South Korea, Ukraine, Latvia, China and Belgium”.