How to join and information


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Pick up your ticket at the event

  •   Are you a registered visitor?

    Entry to the event is free of charge. The event is trade only and It is not open to the general public.

    Download for free PittiSmart and you can have your ticket on your device.
    Just for visitors that already has username and password for MyPitti


    Buyers who have taken part in previous editions of Super organised by Pitti Immagine will receive their personal tickets and official invitation directly at their company.
    Those not receiving their ticket in time can pick it up at the desks at the fair.
    All registered buyers who provided their e-mail will also receive an electronic pass via e-mail.
    Registered buyers wanting to request passes can write to giving participants’ names, surnames and e-mail addresses (note: each e-mail must be different).
    Electronic passes will be sent out a few days before the start of Super.


    The advantages of PittiSmart APP also include having your very own event guide right there on your device. A simple click lets you browse the Super catalogue whenever and wherever you like. And that’s not all. Thanks to PittiSmart APP, buyers who have bought their ticket and accredited journalists can create their own customised experience with the My Pitti menu: selecting Favourite Exhibitors and Brands, adding text and voice notes plus photos of the show, to help their job of research and scouting of collections.

    PittiTickets can only be used by the person named on the card, cannot be transferred to others or duplicated. Pitti Cards are valid for tax purposes and must be visibly worn at the event for controls. Cards are valid for the duration of the fair.

    •   Are you an unregistered visitor?

    Are you a new visitors? Register now!

    •   Categories admitted

    •   Categories not admitted

    •   Documents requested

    Information and services

    •   Days and times... take notice!

    •   Exhibition guide

      how to join us - useful information


      THE MALL

      Porta Nuova Varesine

      Piazza Lina Bo Bardi


      GPS - 45.481014, 9.196453


      M3 Yellow line - stop REPUBBLICA
      M2 Green line - stop GIOIA
      Line 9 and 33 stop "GALILEI"
      Line 1 and 37 stop "REPUBBLICA M3"
      more info on
      Autoradio: +39 02 8585
      Taxi Blu: +39 02 4040
      Yellow Taxi: +39 02 6969

      Free Shuttle bus:
      viale Galilei davanti al The Mall and via Tortona/Stendhal
      Central Station and Porta Garibaldi

      Pitti Immagine in collaboration with UniversalTurismo is glad to offer in Milan: hotel solutions (hotel, historical Residences Properties, B&B) at affordable rates; guide of restaurants with special offer for our visitors; tailor made assistance for travel service - car hire with or without driver. For any further information please - phone +39 055 5039202 - 206
      •   Cloakroom and luggage


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      How to become one of us!

      •   Would you like to become an exhibitor at the next Super?

      •   All the info about the show, opening times and access

      •   Exhibition guide

      •   Cloakroom and left luggage

      Press, advertising and PR agencies

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      How to gain accreditation for the event

      •   Are you a journalist, freelance or blogger?

      •   Are you a photographer or cameraman?

      •   Are you a PR agent of our exhibitor or agency with clients at the fair?

      •   Are you and advertiser?

      Need to register for the first time?

      •   Are you a journalist, freelance or blogger?

      •   Are you a photographer or cameraman?

      •   Are you a publicity agent visiting the fair for the first time?

      •   Are you a PR agent of our exhibitor or a new Agency?