VOL. 01

SUPER KNOWN

With successful clothing and accessories collections, and a blend of consolidated and up-and-coming brands, the show is a full immersion into the new styles in the world of women’s fashion.
Super is placing all its bets on uncompromising research. A range of fashion items especially created for the most demanding international buyers with a spotlight on the global scene and, at the same time, on the new Italian and international fashions: young brands and top quality companies, designers who have still to make a name for themselves alongside more consolidated clothing and accessory designs, collections capable of anticipating and fulfilling the hopes and needs of the womenswear of the future.
These are the ingredients that make Super a high quality container offering huge appeal for the more avant-garde retail fashion market, also thanks to the in-depth research carried out by Pitti Immagine. For this new February edition, a carefully-selected pick of total look collections and prêt-à-porter capsule collections from Italy and abroad are now waiting in the wings, ready to take to the stage. 

DDM Daniela De Marchi

Dropage, a patented texture, is the fil rouge of all the collections. Made in Italy, timeless style and craftsmanship are woven together in customisable jewellery with an evergreen design, created in brass, bronze and silver, with gold and natural stones.

Don’t Believe the Hype
The Daft Punk of fashion re-launch themselves with their colourful, funky, vibrant style. The trendy military style is blended with floral motifs on pop-tone parkas with eco-fur collars. The thick padding would warm up the coldest of days.
 
ma’ry’ya
Minimal and natural elegance, dedicated to daily life, and easy to wear anywhere. The materials used are cashmere, silk, silk and cashmere blend and organic cotton, because designer Maria Icho believes that the excellent quality of the materials gives a collection its fine value. Unisex, ageless garments, to wear with a smile.
 
Myths
Based on all Italian materials and knowhow. Fine textiles and innovative treatments, garment-dyed textiles, washed, dyed wools, manual treatments for an aged look with attitude help to create unique garments. With a chic military twist for the FW17 season.

Paula Cademartori # KARTELL
The collaboration between Kartell à la mode and the Italo-Brazilian designer Paula Cademartori continues. Rosas is a rigid clutch bag that innovatively redefines the transparency and the decorations of the collection; Barbarella, that is an urban-chic re-interpretation of the classic Wellington boot with flower appliques: this is a reference to the nature that leads us towards remote, exotic lands, to “warm up” the winter season.
 
Re-HasH
A collection-homage to the desert rose—the mineral clusters that form among the multi-shaped dunes in the Sahara and Mexico—featured as a print, embroidery and accessory. The denim part interprets vintage in a contemporary key with embroidery, prints and applications. Two new fits: high-rise jeans with a flounce on the hem and super skinny very high waist.
 
Scaglione
This knitting mill was founded in 1960, in Bergamo. Since 1990 it has produced its own label collections, with a rich range of fine, refined cashmere knits. Next winter’s garments are in pure Scaglione style: sophisticated yet colourful, comfortable yet fabulous.

Super Duper Hats
The designers behind the Tuscan brand that has made headwear an icon of style are Matteo Gioli and sisters Veronica and Ilaria Cornacchini, the creative team that has “made a breakthrough” by producing hats inspired by the Gandy Dancers, workers at the beginning of the century who worked aligning railway tracks. Today, The Hatters Crew has also created a capsule of clothing items to better narrate the brand philosophy.

Tataborello Officina Bijoux
An adventure that started out as a game, which has led the brand to represent the craftsmanship of Made in Italy in numerous international concept stores. Federica Borello from Turin, started to make jewels in 2001, innovative but with an ancient, eclectic, light soul. Her creativity is stimulated by the materials: from Swarovski crystals to polyester film.