SUPER KNOWN
VOL. 02

The new format of Super relies entirely on research without compromise. With ready-to-wear and accessories collections, established brands and up-and-coming designers, young labels and extremely high-quality companies, designers who have yet to become well-known alongside more established fashion projects, Super collections are capable of intercepting future womenswear demand. And buyers' demand as well. Collection that are close than ever to Pitti Immagine DNA.


Let's know better other SUPER KNOWN BRANDS:

Castañer
The brand celebrates its 90 years of manufacturing history, through the 1900, touching its vertices with the collaboration of Isabel and Lorenzo Castañer with Yves Saint Laurent in the 70s and 80s. A DNA of craftsmanship made in Spain which continues to weave tradition and evolution. Mediterranean roots are combined with a cosmopolitan vocation for a collection that transports the espadrille in the contemporary world.

Chiara Zanetti

Leather, an ancient, evergreen material, becomes a jewelled-sculpture in Chiara Zanetti’s hands and imitates the shapes and effects of metal and wood. This is a point of arrival, a luxury collection of bracelets and other jewellery created with manufacturing virtuosity, in a series of numbered items that use the best naturally-treated leathers.
 

Circolo 1901
Expresses its corporate essence in its easy jacket, a garment-dyed fleece jacket created in line with the principles of simple, comfortable wearability. For a comfortable, modern appearance that adapts to your daily life. Fine wool overcoats and caban jackets with contemporary volumes for peacoats and capes.

Gray
Alfredo Argirò designs a knitwear collection dedicated to the use of precious tradition yarns such as Camel, Yak and Alpaca. To give new life to his grandfather cardigan, updating the figure and the details.

Haikure
Design, style, information and technology at the service of a new fashion concept that respects both nature and people, all this is a synonym of the Haikure experience, an eco-friendly, made-in-Italy denim brand. From modern, re-cycled and recyclable polypropylene packaging to the online tracking system by means of the QrCode to clearly communicate every product detail.

Harris Wharf London
This company is based in London yet produces its garments in Turin. It manufactures outerwear imbued with London inflexions that reinterpret classic formalwear. Tailor-made overcoats and blazers made from layered wool and cashmere in a range of new colours that instil a youthful touch to the Brit-style elegance.

Mario Portolano
One of the strongest trends, the taste of embellishing gloves with buckles, fur to achieve a day-by-day feminine effect. Moreover, a mood that reconsiders flounces, velvet and embroidery to give a modern touch to the Baroque-style. And once more, ultra-feminine Neo-Romanticism with details of flounces and knots that form bows.

Pret Pour Partir
Nomadic, feminine allure, graphic yet captivating lines, five, super-practical pockets. And above all, impeccably weatherproof. These are parkas and raincoats dedicated to metropolitan globetrotters designed by Xavier Aujard, that make use of technical materials such as Neoprene, that are re-interpreted to give them a sophisticated twist.

Tataborello Officina Bijoux
An adventure that started out as a game, which has led the brand to represent the craftsmanship of Made in Italy in numerous international concept stores. Federica Borello from Turin, started to make jewels in 2001, innovative but with an ancient, eclectic, light soul. Her creativity is stimulated by the materials: from Swarovski crystals to polyester film.