Excellent results and extremely positive feedback for the new edition of Super, the Pitti Immagine fair dedicated to women’s fashion recorded a +25% rise in buyers and +35% increase in the number of registered stores, for a total of 5,900 buyers.

The “Super experience” in Via Tortona conquers the unanimous approval of buyers and exhibitors alike

On the rise almost all the foreign markets of reference (Japan +23%, Russia +27%, South Korea + 45%, with France and Spain doubling their buyer numbers), great appreciation shown for the selection of brands and international scouting.

The twelfth edition of SUPER, the Pitti Immagine’s women’s accessories and prêt-à-porter fair, held at this edition in the location of Visconti Pavilion on Via Tortona 58, came to an end after four days of intense activity, which saw the presentation of the new spring-summer 2019 collections by 103 international brands. For the first time, the fair ran for four days, from 21 to 24 September, which is one day longer than previous editions.
 
The final attendance figures recorded a total number of 5,900 buyers: a +25% rise in buyer numbers compared to a year ago – both nationally and internationally, which however is inferior to the growth of over +35% registered by sales outlets.
 
The number of foreign buyers reached 1,200 (for 20% of the total), with more than 50 foreign countries of buyer origin represented. Among the best performing markets: Japan +23%, Russia +25%, South Korea +45%, China +50% with France and Spain doubling their buyer numbers, double-digit increases also for Germany, Switzerland and Greece; while United States and United Kingdom figures hold steady
 

The new format of SUPER was liked by everyone: the ‘Super experience’ offered the essence of innovation in women’s fashion in an enjoyable and exciting atmosphere, for four days that were certainly intense and packed” – says Agostino Poletto, deputy general manager of Pitti Immagine. “For starters, I would like to underline the great job done on the mix of collections: even more selected and researched, resulting in the unanimously positive feedback of buyers encountered at the fair. The new location also played its part: with its central city location, the special features of the space itself, and the new Archivio Personale pop layout, it has become even more functional in offering buyers a new dimension for discovery. To this I add the satisfaction for the many positive comments received on the areas dedicated to new talents and emerging fashion scenarios – Super Talents, the collaboration with Tbilisi Fashion Week and the debut of Armenian designers together with the Fashion and Design Chamber of Armenia – which offered creative windows from countries where scouting activities by buyers are usually unable to arrive”.