MORE DASH: EYE ON THE EAST
Here we are again with a deep scouting of the East European creative wave
BIAYNI by Vahan Khachatryan
Chakshyn is a womenswear brand with concept and style created by the designer duo Dima Chayun and Anton Yakshyn. Noted for its T-shirts with quotes and slogans and for its unmistakable trench coats. The designers explore the concept of interaction between masculine and feminine outfits, creating sophisticated dresses where the classic silhouette is modernised through a special artistic touch.
Elvira Gasanova, a dentist by trade, successfully launched her collection in Ukraine with great acclaim from the critics and the public, above all due to her customised denim jackets. Now many top models are wearing her clothes and the collections have expanded, including items that are tongue-in-cheek, such as the total white fur tracksuit, or chic, like the clean-cut blazer.
Czech designer Jiri Kalfar, formerly a classical ballet dancer, has an innate sense of style. In his creations, elements linked to folk art meet innovative cuts and fluid shapes. His menswear relies on a strong agender identity, where the concept of gender is surpassed through an innovative stylistic crossover. In his womenswear, uncompromising femininity emerges thanks to a vibrant range of colours.
After her fashion design studies in Paris, Gvantsa Janashia from Georgia launched her own-name brand in Tbilisi in 1993 and was one of the first designers on the catwalk in Georgia. In 2002, Gvantsa founded the JANASHIA label and the bridalwear range White Corner. Closely linked to the art world, the designer brought out creations that reflect an ideal hip lifestyle, between luxury and urbanwear, where an aesthetic inspired by an intense freedom of expression is instilled with eclectic inspiration.
Armenian knitwear brand founded in 2014 by Inga Manykyan, designer and creative director, Loom creates clothing collections and knitted accessories that are really unique. A mix of embroidery stitched by hand in Armenian tradition and the most modern production technologies. Every item is distinguished by comfortable contours enhanced by inspired colour combinations, in the name of the highest quality.
Ukrainian brand founded in Kiev in 2015 by the designer Anastasia Klimenko, Nastasia Klimt has two basic values at its core: freedom of expression and choice. Subverting the classic stereotypes in fashion, it creates clothes that are bright and bold in style. Natural fabrics and delicate shapes free all movement, making each outfit ever more vibrant.
Modification, irony and exaggeration. Basics such as T-shirts, denim and sportswear have their original function deliberately muddled and reworked to provoke and amaze the onlooker, whose curiosity is piqued by these illogical yet absolutely appealing silhouettes.