New Fashion Talents
Designers who are focused on research and have good market awareness…designers who are out of the spotlight (for now). They are the new talents of Super, selected by Sara Maino from Vogue Talents. And thanks to SUPER, good Italian and international buyers can find gathered together under the same roof, for the very first time.
Laura Corvino Gabriele BaldiBack to top
The brand 1.dark level is officially launched on the 11th January 2011 and makes its debut with the Fall Winter collection: approximately 40 items of women's wear. The brand originates from a duo of creative artists, hidden under the name of BaldiBloom and that, starting from their professional experience, chooses fashion to express the research and salesability of a poetic and unreal vision that desires to ‘dress life’. 1.dark level does not only debut in the fashion system, but declares to reflect the post-modern creative identity even in other levels including expression and language. Very fashionable handmade leather jackets, sheepskin jackets, knitwear, shoes, bags. Materials mixed with random contaminations, badly dyed, dirtied, imperfections, practically the idea of the ‘unfinished’ where only the woman herself by wearing the garments will end the story connected to the garment itself. The brand 1.dark level desires to rediscover the flavor and the handmade quality as an essential value, supporting the ‘Made in Italy’ and nourishing the union of quality and functionality. Thanks to the brand 1.dark level, the BaldiBloom creative duo firmly believes in being able to launch, beginning from the fashion language and its collections, a multilevel and multimedia reflection that will involve more Means and more relations with different creatives and application fields.
Alessandro Biasi Simona CostaBack to top
A-lab Milano is a fashion label formed by Simona Costa and Alessandro Biasi.
In 2009, strong of their success of their first collection in the fashion press they decided to open WHT, the company that manages the brand. A-lab Milano produces in Italy, following the tradition and quality of Made in Italy.
Sculptural shapes and cuts are the basis of each single piece. There is a kind of fusion between the elements of masculine tailoring and feminine tailoring.
A-lab Milano expresses his world and concept through digital prints which are kaleidoscopic and abstract and have a very impact effect. A-lab Milano was selected to attend several Fashion Weeks such as the Toronto Fashion Week, the Berlin Fashion Week, the Georgian Fashion Week, the Milan Fashion Week and lately the London Fashion Week.
In September 2009, the brand, selected by the National Chamber of Italian Fashion, were the winner of the third edition of "Incubatore della Moda", an italian contest designed to support and encourage young talents in the fashion industry.
In September 2011 they were selected by Anna Wintour and Franca Sozzani to expose their collection for Vogue Talents event at Palazzo Morando in Milan and they were championed by Vogue Italia as ones to watch in their annual "Vogue list".
In 2012, italian top model Eva Riccobono wore a limited edition dress during her show "Eva".
Nicole AkongBack to top
Born and raised in the West Indies, Nicole’s early academic achievements were always underpinned by a rogue creative streak.
After studying Fine Art at university in the United States, she moved to London where she immediately fell in love with the city’s vibrant culture, and spent the next 8 years
building a successful marketing career in the City by day and DJing by night. In 2008, she took her first jewellery-making course and it proved a perfect outlet to channel her abundance of creative energy. With her unique style attracting the attention of friends, colleagues and strangers alike, she decided to take a leap of faith and officially launched her own jewellery
label at the start of 2010. Akong London is a young couture jewellery house with one clear ethos — to make stand-out,
statement jewellery with universal high-fashion appeal. Nicole’s work features everything from semi-precious gemstones, glass and crystal, to feathers, fur, velvet and lashings of gold and silver chains; but it is only after rounds of merciless editing and fastidious construction that her signature look emerges. Since the launch of the label, it has attracted the attention of fashion insiders everywhere and is set to become a cult favourite among style hunters in the know.
Carlo ContradaBack to top
Carried along by a ceaseless whirl of experimentation and evolution with his acquired know-how, Carlo Contrada (Udine, 1978) brings couture inspiration to bear while revisiting surfaces, and reveals the infinite possibilities of traditional fabrics and the most innovative materials. With total respect for crafts techniques and Made in Italy excellence, forms and volumes rediscover a contemporary and exquisitely identifiable individuality. The new collection looks to the atmospheres of the theater and plays out in warm, poetic tones, from a palette that rotates from porcelain pink to the most intense blue, and in textured weaves using raw silk thread. Soft fabrics, contrasting patterns, graphics that exalt tiny fragments of fabric with a vintage look. Forms and volumes designed with total absolute precision: coats and jackets are the star players, supported by items that inspire spontaneous and functional combinations.
Caterina GattaBack to top
Fashion designer, Caterina Gatta, Italian, 27 years old, works lives and studies for her passion. Graduated in Science of Fashion and Costume at La Sapienza University in Rome, she has just completed a two-year course specializing in Fashion design with highest grades in Jenuary 2011. During university studies she attended courses (including Fashion Styling at Central Saint Martins of London, Jewellery and Luxury Industry at Confcommercio in Rome) and she has done various work experiences (from 2007 to 2009 worked as an assistant to the Milan Fashion Week; in 2008-2009 became a business associate for an American agency to promote new brands and in the same years she collaborated with Elio Ferraro Gallery/Store and lately as a stylist’s assistant for fashion shoots in the USA). Since 2008 she began to develop her own fashion project, under the registered trademark Caterina Gatta, personally taking care of all creative, organizational and managerial aspects. His first pre-collection, presented in a small group of reporters at Altaroma in July 2008, has received encouraging feedback that led her to continue. His first real collection has been introduced at the Soho House in New York in May 2009. The idea of her own line of clothes made from vintage fabrics of renowned designers such as Gianni Versace, Yves Saint Laurent, Fausto Sarli, Pierre Cardin, Lancetti, Irene Galitzine, Givenchy, Valentino, André Laug, Ungaro, Scherrer, Clara Centinaro and many others, comes from the passion for fashion that draws on past to project into the future: not any traditionalist taste, just the need to rediscover, through colors, patterns and prints, a typical Italian creativity that seems to have run out right in between new generations of designers. The quest for textiles inspired her and played a fondamental role in her job. The fabrics are for her a source of inspiration. She handles every aspect personally according to her own implementation of the clothes and all the processes of brand development: the passion for photography makes her deal withimages of her collection and with models’ choice. On February 23rd part of he spring-summer 2011 collection and the autumn-winter 2011/2012 collection will be presented during the event / exhibition organized by Vogue Italia at Palazzo Morando, in Milan.
Flavia La RoccaBack to top
Flavia La Rocca’s passion for fashion emerged when she was very young: she was raised, by a mom whose hobby was sewing and two dressmaker aunts, in a veritable garden of needles, threads, and fabrics. From Rome, where she was born in 1985, Flavia moved to Milan in 2007 and began her career at the press departments of some of the top names in international fashion: Blumarine, Prada, Valentino, and Vivienne Westwood. 2011 was the birth date of flavialarocca, a fashion brand conceived for saving time, space, energy, and resources without ever calling a time-out. Thanks to careful studies of circumferences and plays of hidden zippers, parts of different items can be detached, reattached, and switched to create new models. Clothes that can adapt to the day’s demands by changing lengths and uses. Multifunction clothes that take up less suitcase and closet space. Clothes that respect our environment by saving on raw materials and energy in the production process. Clothes conceived as modules and modular elements, to play with and express each individual’s styles.
Francesco BallestrazziBack to top
Francesco Ballestrazzi was born in Carpi (Modena) in 1982. Graduated at Accademia di Brera, he starts his carrer as illustrator and designer. He begins his collaboration with some major fashion brands in the sales department of Alexander Mcqueen first, then at Maison Moschino in the creative field, working at the creation of the shops’ windows. His passion for millinery and his incredible creativity leads him in 2010 to create his own brand with the first hats collection. In few months his works appeared in some of the major fashion magazine such as Vogue Italia. He works and lives in Milan.
Francesca EvangelistaBack to top
Francesca Evangelista was born in Rome, Italy in 1984. Since her early years she expressed an innate creative aptitude that carried her through her formative years.
She refined these talents at the European Institute of Design in Rome, Italy, graduating in fashion design in 2005. She then dove into her professional career as a ready-to-wear designer in Rome. Still in Rome but changing her medium, she became the senior assistant designer for an international handbag company, which opened her doors to the world of high-end fashion. Not only did she excel in handbag design, but it became her true passion. This newfound love took her to Florence where she took a position as a multi-brand bag and belt designer for a design consulting company. Here she became enamored by the entire process - from design to manufacturing.
Having cemented a strong domestic acumen, she decided to take her talents across the Atlantic and began consulting and designing shoes and handbags for a New York based company. New York proved to be a very dynamic period: frequent traveling from New York to the Italian factory in Parabiago, Milan gave Francesca an opportunity to develop her business perspective and the New York scene added to her already flourishing creativity. With substantial work experience and success under her belt, Francesca decided to go after her dream and started her own line of handbags in 2012. Fusing two loves of every woman, fine leather and elegant designs, Francesca Evangelista now proudly offers an entirely hand Made-in-Italy product to its costumers around the globe.
Giancarlo PetrigliaBack to top
Giancarlo Petriglia, since his early childhood showed an particular attitude towards fashion, accompanied by a great artistic sensibility. He studied at the Brera Academy, graduating with honors, and from there, immediately stars to work in an important fashion design department : Trussardi. Artistic director and personal assistant of Mrs. Trussardi, Giancarlo quickly distinguished himself for his common sense and careful study of the market, consolidating these skills thanks to the development of the Men's, Women"s and Accessories collections. After spending eight years in close contact with leading figures of the Maison Trussardi, he continues his experience in different product design departments, which with time grows his love for accessories. After a close collaboration with important figures representing points of reference in the luxury market, like Nicolas Ghesquière, Vincent Darrè, Mariuccia Casadio, just to name a few, Giancarlo decided in September of 2011 to launch his own line of handbags,signing it with his name. The collection S / S 2012 is immediately welcomed with favor by the reference market, mainly because of its strong Made in Italy identity due to the craftsmanship of expert leather manufacturers, giving the designer the necessary strength to continue on his way. Determined and in love with beauty per se, Giancarlo"s aim for the future is the development of a Men"s and Women"s collection, always under the aegis of the brand Giancarlo Petriglia.
Gianni SerraBack to top
Gianni Serra’s creative path took him from Sardinia to Milan to study fashion design. After graduating he moved to Rome where he worked with photographers and stylists for books and fashion magazines. He is an eclectic designer, creating costumes, collaborating with contemporary artists: the atelier in Rome is a natural evolution of his talent. A careful and refined choice of materials combined with traditional tailoring techniques is the key to create collections of unique pieces crafted with strong references to art, that were shown at Altaroma. Couture is still a passion but with S/S 2009 Gianni Serra proves himself with his first prêt-a-porter collection, which sums up experiences and skills. The items express the need to create easy clothes, comfortable and pleasant to the touch for a sophisticated audience. GIANNISERRA is a full made in Italy collection with a well-defined – sometimes daring – identity that can be mixed up with everyday basics.
Daniela FiorilliBack to top
Born in Florence, where she currently lives and carries on business as a consultant, Daniela Fiorilli after studying at Polimoda in Florence and the Fashion Institute of Technology in New York she began her experience working for brands such as Laurel and Patrizia Pepe. In 2001 in Milan she opened her own design studio providing consultant services to brands such as Guess Jeans, H.O.T, Nolita, 1st classe Alviero Martini, for which designs the special items for the fashion shows of the brand. In 2012 launches Guen, now in its second season. Guen was born from the need to experience, give voice to her intuitions and this is the true inspiration that moves the project. Fine and sophisticated yarns, unusual and innovative assemblies, use of tailoring techniques such as double opening combined with a futuristic vision of shapes and sizes give an unusual impact, a dynamic and sophisticated and modern allure to the woman who wears them.
Serafina SamaBack to top
London-based womenswear label ISA ARFEN was founded in late 2011 by Serafina Sama, following a small collection of summer dresses inspired by the retro glamour of Slim Aarons’ society photographs. The pieces were sold exclusively through private sales, and the enthusiastic response led the designer to develop these initial themes
into a broader collection that combines a strong sense of tradition with a modern, eclectic attitude. Growing up in Ravenna, Italy, Serafina was surrounded by strong female figures whose individual, eccentric and irreverent styles are reflected in the ISA ARFEN design aesthetic. Drawing on the canons of Italian style with equal doses of pride and irony, the label is relaxed, feminine and fun, shot through with a touch of aristocratic sensibility. “To me fashion is about desire, beauty and fun. It's not about dressing up in a costume. ISA ARFEN is about a real woman dressing for her
real life and really enjoying it.” Serafina Sama graduated from Central Saint Martins School of Art & Design in 2006 having gained studio experience at Marni, Lanvin and Marc Jacobs. For the following two years she worked in Paris as design assistant at Chloé before returning to London in the summer of 2008 to start a family. She subsequently worked on free-lance projects for Chloé, Louis Vuitton, Acne and Charlotte Olympia.
Licia Florio Francio FerrariBack to top
L'F is the acronym of Licia (L) and Francio (F), we are an engaged couple in life and business.
Licia Florio pursued her fashion studies at the Marangoni Institute, then worked for various Italian Maisons.
Francio Ferrari has a art and photography background.We developed our unisex brand L'F in 2010 in Piedmont, a region in the northern Italy. Our goal is to have a high quality Italian product with irony and an original twist. Our shoe is a brogue model redesigned to be used without shoelaces and tongue as a pair of mocassini.
Licia FlorioBack to top
I'm 27 years old. I love waking up in the morning with my boyfriend, having breakfast and thinking about my work and the day ahead. I love the fact that I'm a self-confident woman who makes decisions of her own accord. The most beautiful women are natural, not harsh or vulgar. I love women who can express their sexiness with their personality. They can feel confident also thanks to their clothes. Perfect things don’t thrill me; I like contrasting things like silk and denim, wool and tulle. I love to be feminine and a little bit boyish at the same time. I love to see my clothes on beautiful models but it's important for me to try everything on myself in order to feel if they’re right or not. I love to find the right fabric that makes you feel pampered, the right cut and the pocket in the right place. Getting the right attitude is all in the details. I like simple clothes that emphasize shape and are never excessive or ostentatious. Above all, I love signing a product made in Italy. My collections are always about my way of life.
Mariù De Sica Federico PellegriniBack to top
Mariù De Sica is a brand created by Maria Rosa De Sica and Federico Pellegrini.
Mariù De Sica was born in Rome on June 24,1987. Her vocation for art is something that runs in the family. After graduating from arts high school, she attended a course in film set design and costume at Istituto Europeo del Design in Rome. This was followed by a Master's Degree which led Maria Rosa to specialize in Fashion Styling and Editing. The final thesis at the end of the program involved a fashion editorial with photographer George Horn, with whom she currently continues to work. After gathering these experiences, she did an internship at Salvatore Ferragamo where she worked as a designer in the women's clothing department. The designer then decided to follow up on an idea she had had months before: creating her own fashion line. She decided to launch the Mariù De Sica brand in 2011, along with her partner Federico Pellegrini. Federico Pellegrini was born in Rome on May 24, 1985. After graduating from classical high school, he obtained a degree in Marketing and then decided to expand his know-how by specializing in Economics and Management. He had always had the dream of being an independent businessman and decided, together with Maria Rosa De Sica, to enter the world of fashion.In their elegant studio in Trastevere, Maria Rosa is in charge of creative duties while Federico Pellegrini is responsible for financial management, business-commercial development and marketing of the brand.
Dimos Natar Andreas GeorgiouBack to top
natargeorgiou nasce nel 2010, dall’iniziativa dei duo Greco-cipriota Dimos Natar e Andreas. La loro prima collezione completa, la SS 2012, è andata in scena al Carroussel Du Louvre in occasione del Tranoi durante la Paris Fashion week. La SS 2013 è stata presentata alla Jia Gallery Shanghai oltre che al Tranoi Paris, mentre l’AI 2013 vede natargeorgiou invitato a partecipare come uno degli 8 guest designers alla piattaforma NEXT di Modefabriek, Amsterdam. Successivamente, Vogue Italia lo ha inserito tra i più promettenti designers emergenti dell’edizione di Settembre 2012 di Vogue Talents. La collezione FW 2013 punta sull’eleganza di abiti tramati da pizzo, maglia di pizzo, sottili ricami con Swarowski.
Paolo ErricoBack to top
Born and raised in Genoa (Italy), Paolo Errico is currently living in Milan and working between London and Paris. He started his career working for Calvin Klein and for Versace. In 2000 he joined Ermenegildo Zegna group and designed Agnona collections;
afterwards, he teamed up with Roberto Cavalli Group for woman collections.
Actually is working as consultant for luxury fashion brands.
In 2003 Paolo Errico graduated in Fashion Design from Urbino University. In the same year he launched his own fashion house under his name and showed the first collection in Milan in February 2004. Paolo Errico reference point and inspiration are architecture and design. His philosophy is to do a timeless fashion. The collections are created trough out the study of primordial geometrical shapes and their combination together with the human body. The result is a multifunctional fashion: unusual dynamism and innovative volumes design a new feminine expression that is a sensual plastic concept of elegance.
Paul AndrewBack to top
British-born, U-S-based footwear and accessory designer Paul Andrew announces PAUL ANDREW, his eponymous line of premier designer women’s shoes, with a collection for Spring/Summer 2013. Andrew envisions a style and sensibility uniquely his own: an aesthetic that is always sexy without severity, materials and craftsmanship that rival those of any giant fashion house, ingenuity to maximize comfort and performance, and a singular, passionate approach to shoe silhouette.
Andrew’s debut collection is on course to forward him as an innovative and creative force within the footwear industry. Long familiar with the rigorous creativity involved with designing for the world’s most discriminating and fashionable consumers, Andrew has cultivated his craft as a creative force within iconic fashion houses such as Donna Karan, Calvin Klein, Alexander McQueen, and Narciso Rodriguez. With his wealth of experience and top-tier manufacturing contacts in tow, he possesses a new and exciting voice, married with a decade’s worth of front-line experience at the top of the design world.
Stylish women across the globe are destined to adore his creations, become voracious customers, and ally themselves with all his brand represents.
Roberto FragataBack to top
24 years. After art school has followed the course of fashion design at the Marangoni in Milan to pursue his passion for fashion . After the three years immediately goes to work for Antonio Berardi, where he remained for about a year, refines them a bit 'his techniques and acquire new skills in the field. In June this year he resigned and began working on a capsule collection for next summer. The entire sample was self-produced in his laboratory, implying therefore a large search of the detail and uniqueness' of the leaders. Before becoming a designer likes to call himself a tailor, now they are in fact eight years working in various fashion houses and two years now, and 'unable to open his own lab where he works for individuals, projects and personal research.
Of crucial importance to him and 'the technical-creative and tailored during the design phase that precedes the creation of a collection.
Andrès CaballeroBack to top
Andrés Caballero is the creative mind behind the brand San Andres Milan, mexican origin fashion designer born in 1981, his training is among various schools of fashion design and tailoring practice , begins in Mexico City where he won a scholarship to School Marangoni in Milan and later a scholarship for a postgraduate course in Haute Couture at the Paris American Academy in Paris. Big fan of the designers of the past Andrés Caballero soul Couturier, likes to draw sketches by hand and create each piece in a tailored fit draping on the mannequin with moulage technique and the use of traditional modeling techniques . Pins, scissors, needle and thread are everyday tools in his professional life. Even before a modern fashion designer, he calls himself a traditional tailor. The Collection San Andres was born in Milan in February 2006 showing a small collection of 30 pieces during the Milan fashion week, thanks to the skilful cuts and trims hand made immediately get excellent feedback from Japanese buyers and the press. In 2008, part of the Fashion Incubator project organized by the National Chamber of Italian Fashion , in 2012 partecipate as finalist at Who’s on Next? Organized by Vogue Italia & Altaroma. Neo-Retro‘, the collection is inspired by an intellectual and cultured woman who appreciates fashion creations made with excellent fabrics and cuts in a mix of respectability and impertinence, searching for the original cuts and true femininity. The total look Collection includes small leather goods & bags for woman & man.
Ilaria e Veronica Cornacchini Matteo GioliBack to top
SuperDuper was born out of a fun-loving passion after the discovery of a unique wooden hat blocker. Since the very beginning the beauty of this object, so carefully carved, went together with our love for the hat, an irreplaceable icon of style. Every SuperDuper hat is completely handmade. Every SuperDuper hat born thanks to several hours spent to transform high quality raw material into an authentic handcraft product. A hat becomes a SuperDuper only if we are truly satisfied with the final result and if we are the first ones willing to wear it. Every SuperDuper is a creative jewel inspired by the suggestion of the moment and is the result of a traditional process, almost totally lost in the chaos of mass production nowadays.