Personal notes for an authorial journey

Super 10 - september 2017
Texts by Elena Moretti

Metropolitan nomads blend hints of street style with sophistication in 2.0 outfits, expressed in technical materials and fine fabrics with feminine and architectural inspirations.
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A summer mood that embraces art and fashion, design vibrations and pop culture, with attention to detail, special finishes and a penchant for cultural contamination. Featuring new enthusiasm for colour and life.
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Ancient Greek Sandals@ RAINBOWWAVE

Looking back at the legends of ancient Greece and hand crafted according to traditions passed down through the centuries. Available at leading concept stores around the world and flaunting partnerships with names like Carven and Marios Schwab: here are the coolest sandals of the moment.

Carrie Forbes@ RAINBOWWAVE

Carrie Forbes, a talented designer with an extraordinary background in the fashion industry, developed a keen interest in the artisanal traditions of Morocco and in 2014, she launched a raffia shoe collection manufactured by local workers. Each pair of shoes requires and entire day to make.


The iconic Spanish brand that is celebrating its 90th anniversary in 2017. There are two main trends for S/S 2018, St. Rémy and El Paraìso, both in classic Castañer style reinterpreted with a glamorous, witty twist. The former, inspired by Provence, evokes the idea of the transition from winter to spring, with cotton, denim, fine embroidery and ultra-soft leathers. The latter evokes the beach paradises of Tulum.

Christophe Sauvat

A journey around the world for an atmospheric Cruise collection. From French sailors with their relaxed, chic spirit to the strong ethnic touch of prints inspired by Indonesia and its folklore. 

Ibeliv Ecofashion

Eco-friendly brand of bags and accessories in raffia and natural fibres that are handmade in Madagascar and hand-trimmed in leather: Ibeliv only uses natural fibres and prime quality leathers. The new collection includes a selection of new materials and styles designed for travelling.

Isole & Vulcani

Geothermal energy, reptiles, obsidian, volcanic rock, and sandy black beaches: strong sources of inspiration for Daniela Fadda for her beachwear collection that conjures up the wild island of Filicudi. Pure cotton, often in single colours, featuring raw edges and no seams.

L.a L.a Tex

The new brand from Cit and Alessandro Squarzi debuts with the SS18 collection, inspired by western rock style.A special project that springs from a great American classic like the Texan shirt. An innovative collection for enjoying the summer in the garb of a spirited cowgirl.


Liya Kebede is a designer with a past career as a model: she founded her brand with the aim of keeping the century-old textile traditions of her homeland, Ethiopia, alive. This is an exclusive proposal of resortwear handmade by local workers, that evokes exotic landscapes and presents unique embroideries.

Loza Maleombho

From Ivory Coast, a brand of ready-to-wear apparel and accessories made with the support of local businesses and craftsmen. Hanging between old and new, her creations express the aesthetics of Ivorian tribes and urban fashion from New York. _ at the LAGOS FASHION & DESIGN WEEK


Focus on craftsmanship, originality and colour. Bags that are naturally created with remnants of curtains or mats, or which are covered in soft suede leather with stone and stud appliques. These items distinguish themselves from the uniformity of the summer bag craze.

Poupette St Barth

In 1995, Poupette Giraud launched an extremely chic line of swimwear that identifies her DNA in the ideal of freshness of the “Femme-Enfant” (Woman-Child). Kaftans, sundresses, blouses and mini dresses with a carefree yet refined style, a tribute to the lifestyle in Saint Barth.

Roi du Lac

The brand was launched in 2016 as a home/lifestyle concept producing wallpaper, home fabrics, scented candles with their containers, stoles and much more. In September it is to launch a special loungewear capsule collection of silk kimonos and pyjamas.


Scaglione will be flaunting a primordial femininity in SS18.  African inspiration brings natural colours to the collection: ivory, rope, turmeric and pepper come alight with intense shades of lapis lazuli and jasper. Natural materials like linen and cotton interpret ethnic textures like Shibori and two-colour 3D ribs.


boho-chic collection designed for modern jet-setters looking for a luxury travel wardrobe that is made up of unique, versatile and trendy pieces.  The brash, refined beauty of icons such as Marisa Berenson and Kate Moss is the basis of the inspiration behind the two founders, the stylist and fashion editor Kim Hersov and the embroidery expert Shon Randhawa who follows the production of the garments in New Delhi.

Temptation Positano

Created in the heart of the Amalfi Coast, the brand draws inspiration from these unique locations. All the garments are produced in Positano, rigorously hand-sewn by local workers. Broderie anglaise, macramé, linen and silk, give life to collections that, thanks to their unique finishes, are appreciated all over the world.


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Alessandra Giannetti

A style that cuts across time and space of the ordinary, capturing the atmosphere of contemporary life. Garments that fuse pared-down design with the elegance of fabrics and Made in Italy production. The geometry of the seaming creates unexpected volumes and sculptural forms.

Annalisa Caricato

An innate talent for female taste and elegance, and an emphatic Italian slant with a pop-style take on reality: that’s the DNA of this youthful brand with its Art à Porter objects. 


A nontraditional, unconventional, uncompany-like company. A company that would much rather approach you like a living, breathing human being. We know that to be a vital part of our community, we must support local commerce and businesses. By producing our shoes locally, we can help rebuild the shoe manufacturing trade in downtown Los Angeles.

Fashion Drug

A special range of patches and brooches for customising any look. Anahit Ghazaryan, fashionista and art critic, enthusiastically follows through a very eclectic, colourful personal design vision.


From Seoul, a brand where the concept of lifestyle accompanies choice of quality fabrics. Dresses with slim silhouettes, puff sleeves and vivid colour blocking are its distinctive features.

Joana Almagro

The practicality of ready-to-wear meets the refined style of haute couture in the creations of Joana Almagro. Ultra-feminine silhouettes take on vibrant colours with graphics inspired by the illustrations of Theodore Vero.


The designer established her eponymous luxury label in London in 2011 after graduating at Central Saint Martin's. The brand stands out for its innovative use of knitted fabrics made from luxurious Italian yarns, embracing elegance and innovation, couture and tradition. 

Labruyère Paris

Fashion meets the pure lines of architecture in the bag collection by the French brand, made by the expert hands of Italian artisans. Precious minimalist shapes and colours in the finest hides. 

Little Rotters

A wistful touch and a sense of humour with some almost dark elements. This is the fantasy-filled soul of Little Rotters, jewels using gems and precious metals in combination with vintage materials to recreate the 3D appearance of imaginary animals.

Marco Proietti Design

Iconic, unique and incredibly glamorous. Footwear that strikes the perfectly balance between contemporary luxury and sophisticated allure. They are designed to be an element of women’s lives, accentuating their elegance and femininity.

Michele Chiocciolini

Born in 1982, Florentine, a multi-faceted and cultured spirit. This is the fertile ground that gives rise to a line of hand cut and stitched, leather clutch bags entirely Made in Italy. The inspiration is drawn from the ’80s pop images that have always accompanied the designer’s work: graffiti, New York, Madonna, Prince, Keith Haring.

Nico Giani

A bigger splash” is the name of a new collection inspired by works by Hockney. An explosion of pure shapes and colours, resulting from extensive research by this young designer. Dynamism and sweetness blend together in bags made in Tuscany.


Inspired by Islamic Plant Ornaments the Palmette Flower Minaudiere is revived through
minimalistic designs brought to life in a form of a brass minaudiere. Handmade by skilled leather and brass artisans, every bag tells a unique story.

Olivier Bernoux

The French designer Olivier Bernoux presents at Super no.10 his collection of fans and bags with a seductive rock ‘n’ roll spirit. Following his professional experience with prestigious luxury brands, the designer has created accessories with timeless elegance which have captured the international jet set. 


A 90’s pop/grunge look is back, focusing on over-sized looks and irreverent graphic patterns: the knitwear collection is extended with shorts and trousers and the palette opens up to include the range of pastel shades and fluos.

Wanna Maria Fiori

An ageless, unisex style, extremely minimalist. The new collection concentrates on rounded forms, soft leathers, folds and gathers. The soles are strictly flat, in rubber or natural leather.