HIPSTER COFFEE: the theme for this edition celebrates coffee

Pitti Taste celebrates its twelfth edition with a focus dedicated to coffee, the symbol of conviviality and sharing, cultural identity and, yet, diversity. And it does so with a full program of events – photography exhibitions, book presentations, contests and talks that will be turning the spotlights on the different ways of experiencing and savoring one of the best-loved beverages in the world, whilst winking an eye at the hipster coffee culture trend.

Contributing to this theme is a special collaboration with La Marzocco – the leading Tuscan manufacturer of high tech coffee machines for bars and restaurants – on a series of activities and contests linked to coffee professionals and the public of coffee enthusiasts.