Not Just a Label

For the first time NOT JUST A LABEL (NJAL) – the world’s leading online platform for showcasing and supporting pioneers in contemporary fashion – is taking part in an international fashion fair and has chosen Pitti Immagine as a special partner for a site-specific project. 

 

NJAL and Pitti Immagine are giving 8 of the most promising designers the opportunity to showcase their Spring-Summer 2012 collections for the very first time at Touch!, neoZone and cloudnine, during Milan Fashion Week. These 8 designers will present their collections in a venue exclusively dedicated to them at NHow Hotel (Via Tortona 35), one of the edgiest areas in Milan.
 

The 8 selected designers are: Angela Bang, Eleanor Amoroso, Fanny and Jessy, Howitzweissbach, Juliaandben, Pedro Pedro, Reality Studio, Veronica B. Vallenes. These designers exemplify NJAL's commitment to pushing the boundaries of digital fashion. 

 

NJAL’s company philosophy expresses the importance of giving support to emerging designers from all over the world. With the Italian market increasingly becoming more important for up and coming talents, this partnership enables 8 of NJAL’s most wanted ‘Black Sheep’ to break new ground, getting in touch with an international audience of buyers and press.

 

Pitti Immagine organises Touch!, neoZone and cloudnine. A network of interconnected fairs focusing on capsule collections, research, experimentation with products and emerging names, and attracting at each edition more than 7,000 international top buyers. 

 

NOT JUST A LABEL and Pitti Immagine have a common belief in scouting new talents in fashion, thus pushing the boundaries of new online media. 

Thanks to this partnership, Pitti Immagine and NJAL will continue to fly the flag for innovation and pioneering spirit in contemporary womenswear and accessories design. 

For the Designers profiles please download the press release