Touch! neoZone cloudnine September 2011

Some comments at this edition

Beppe Angiolini, President of the Italian Chamber of Fashion Buyers:
"At this edition of Touch! neoZone and cloudnine I found new and interesting products, especially among the accessories where I have seen proposals for fresh, young and dynamic collections. Positive results indeed: the shows allow a strong research essential to complete the image of our stores. And then I found a lot of concreteness by the companies, to offer very attractive and easy products."

Georgia Pizzi, Account manager Italy, Harvey Nichols, Hong Kong 
“The Pitti Immagine fairs are always very well focused on specific thematic areas: Touch!, for product and contemporary collections, neozone for sportswear - leisurewear, and cloudnine for accessories, particularly jewelry.  Visiting the fairs, I found that companies were focusing strongly on style and the buyers were focusing on purchasing collections produced and distributed by solid Italian firms that also offer a product re-ordering and customization service.  I found very interesting products for my research at cloudnine.  In general, I hope that more attention will be paid in the future to scarf, hat, glove and jewelry collections, all product categories that are in great demand on Asian markets”. 

Gianni Amati, proprietor of Leam stores – Rome
“I found this edition to be very well organized and more evolved with respect to the past.  I visited Touch!, neoZone and cloudnine for two consecutive days, finding some very useful contacts and ideas, especially in the accessories section which was clearer and more enjoyable than ever.  For our stores it has become vital to introduce new products as well as more commercial brands, to mix with the existing brands: in this regard, these fairs help our research a lot”.

Roberta Valentini, proprietor of Penelope – Brescia
“Fairs constitute an open field of research, they are essential for getting input, as well as confirmation about trends and buying campaigns.  I found some very interesting products and new ideas at this edition of Touch!, neoZone and cloudnine, especially amongst the accessories, and I greatly appreciated the brands that proposed concrete collections with a definite identity, as well as a precise quality-price ratio.  For us buyers, who always have very limited time between visiting fairs and the various other fashion events and meetings, product focus and clarity are vital”.

Alex Vidal, proprietor of the Rialto Living stores - Spain
“I try to attend every edition of Touch!, neoZone and cloudnine because they constitute a very important event on my tour dedicated to researching collections and new trends for next season.  My route through the three fairs was well-structured and easy to follow: once again I found the right mixture of styles and collections as well as new brands to introduce in my stores”.

Milena Parini, Milan Representative Office of Takashimaya Co. Ltd. (Japan) 
“It was a good edition of the women's fashion fairs with lots of new things, interesting brands and it was well attended. At Touch!, neoZone and cloudnine we always find a good mix of products and collections that satisfy the needs and expectations of our buyers that cover all merchandise categories and style trends.”

From exhibitors:

Claudio Marenzi of Herno:
“We are really pleased with the quality of the attendances at this edition, both national and international. At Touch neoZone cloudnine, all the buyers who should have been there actually were there, and this is important for a company like ours which places quality at the fore. The trade show is perfect in its layout and the variety of its proposals. The collection was received really well: in particular our ultra-light down jackets were really popular, along with our sophisticated garments combining goose down, wool and light cottons.”

 
Bruno Bordese of BB Washed: 
“This edition gave me the feeling of a vibrant and purposeful atmosphere. There was a great turnout, especially in relation to the Italian market and I met all the major clients. I still think that Pitti Immagine’s trade shows are a privileged meeting point, a fundamental tool for keeping in contact with buyers who are able to meet you and make new deals. The collection had a great response.”
 
Petra Esparza Mc Alpine of Napsugar Design
“We received rave reviews about the collection: the level of buyers was extremely high. We made great business contacts and I have to say that the trade shows are so well organised. Overall, however, you can still see that the market is going through quite a difficult phase.”
 
Alessia Galassi of the Nest Barcelona showroom:
“There was a lively atmosphere and a good turnout, especially in the first two days of the shows. Partly due to the synergies enabled by the showroom with its various brands, we also recorded very positive feedback from all the public. We offer a sophisticated product with a good price-quality ratio and this was received well by the buyers, all in the middle-high bracket, Italian but also foreign: we received some good orders and made lots of contacts.”
 
Giuliana Gnerre of Gnerre:
“I’ve taken part in the shows since the first edition and compared to those previously – particularly in the summer season – I noticed a significant increase in the turnout. The overall impression is that there is a great desire to respond to the crisis. I’m pretty pleased also because an item in summer fur that I created, and was a bit of a gamble, was really well received, alongside the flash collection for Christmas.”
 
Simona Cassai of Ledaotto:
“The trade shows organised by Pitti Immagine are a true institution, unmissable events for anyone involved in fashion. For us, facing our first real event with an international audience, this show was a real springboard. We met some of the top buyers in the industry, received orders and gathered great contacts. We also had an excellent response in terms of the press, from journalists and bloggers.”
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