Calendar of the events of Pitti Uomo 93 08 January - 15 June 2018


Opening ceremony Pitti Immagine Uomo 93

Camera di Commercio di Firenze

Piazza Mentana 1, Firenze

Official opening ceremony of Pitti Immagine Uomo 93. By invitation only.


Pepe Jeans London

Spazio Belfiore, Stand 1

Everyday at 10.00am, 12.00pm and 3.00pm presentation of the project Wiser Wash: a revolutionary way to eliminate the toxic substances used in the traditional items wash. 



Central Pavilion, Ground Floor, Stand A3/B5

Special guest at the stand Rise Beatbox.


Russell Athletic

Padiglione Cavaniglia, Stand 35

Live performance of the artist Mushua and presentation of the Eagle R collection. Repeated also at 4:00pm. 



Central Pavilion, Lower Floor, Stand N1/O1

Special guest at the stand Giorgio Marchesi. 


Sartoria Tramarossa

Central Pavilion, Lower Floor, Stand R16

Special guests at the stand Team Bahrein Merida of Vincenzo Nibali, cycling team.


Aeronautica Militare

Cortile Medici

Special guests at the stand a delegation of pilots of 32° Wings in flying seal and the Italian actor Giulio Berruti. 


L'Impermeabile - 070 Studio

Central Pavilion, Lower Floor, Stand Q14

Creative cocktail curated by Federico Minghi and Gourmanderie Milano on the occasion of the 70th anniversary of the brand.


MINI: Iconic Designs & Minimal Footprint

Spazio MINI, Piazzale delle Ghiaia

Workshop & Talking Lunch. By invitation only.


Best Company

Magazzini Teatro

Special guest at the stand Oliviero Toscani. Olmes Carretti presents the new adventure of style and creativity of the brand. 



Padiglione Cavaniglia, Stand 2

Special guest at the stand the dj Ema Stokholma (winner of the TV reality show Pechino Express). 


Manuel Ritz

Central Pavilion, Ground Floor, Stand A1-2/B1-3

Special guest at the stand Vinicio Marchioni.


Guest Nation Finland

Central Pavilion, Lower Floor, Spazio Carra

Official opening of the Guest Nation Finland project: Rolf Ekroth, Formal Friday, Ikla Wright x Turo, Mannisto, Maria Korkeila x R-Collection, Nomen Nescio, Saint Vacant, Vyner Articles. The Finnish Ambassador in Rome Janne Taalas will be attending. Reception cocktail.


MINI Fashion - Rethinking Identity

Spazio MINI, Piazzale delle Ghiaia

Cocktail MINI and Esquire. By invitation only.



Central Pavilion, Lower Floor, Sala Alfa, Stand 14

Presentation of the "Custom Shirt". For the 60th anniversary of the brand, the launch of the personalized shirts with the signature of the client. Ambassadors: Roberto Baronio and Takahide Sano.


La Martina and Mariano Di Vaio - Primera Selección

Limonaia di Villa Vittoria

Piazza Adua 1, Firenze

Presentation of the Primera Selecciòn collection, created in collaboration with Mariano Di Vaio. At 5.00pm the speech by Enrico Roselli, ceo. Dj set by Ema Stokholma. By invitation only.


The International Woolmark Prize

Stazione Leopolda

Viale Fratelli Rosselli 5, Firenze

Global Final. By invitation only.


Puglia Makers

Area Monumentale, First Floor, Meeting Room

Confindustria Taranto and SMI - Sistema Moda Italia with the exhibitors Alessandro Dell'Acqua, Angelo Nardelli 1951, Berwich, Bottega Martinese, Fradi, Havana & Co. e Tardia. Cocktail. By invitation only.

from 6:00pm

Entre Amis


Piazza della Repubblica, Firenze

Live performance of the artist Gennaro Regina, inspired by the capsule collection Officina, exclusively created for the department store.

from 6:00pm

Roi du Lac

Blu Knight

Piazza degli Scarlatti 2r, Firenze

 Singes et autres animaux. Presentation of the FW2018 men's accessories collection. Cocktail. By invitation only.



Mercato Centrale

Piazza del Mercato Centrale, Firenze

Beer Berwich. Cocktail. By invitation only.


​CNA Federmoda presents: Stili ribelli | Cinema e moda ​i​ cult del saper fare italiano [Rebel styles - Cinema and fashion the cults of the Italian savoir faire]

Cinema La Compagnia

Via Cavour 50r, Firenze

Preview of the TV series produced for Sky Arte and live performance, visual & dj set, talk with Myrta Merlino. By invitation only.


Gucci Garden

Palazzo della Mercanzia

Piazza della Signoria 10, Firenze

Opening. By invitation only.


Damir Doma x Lotto

PNP A Piedi Nudi nel Parco / Jaguar Club

Via del Proconsolo 1n / Via della Fornace 9, Firenze

Presentation of the Damir Doma x Lotto AW18 new collection. From 11.30pm party at the Jaguar Club.


Shaft Jeans

Cantinetta da Verrazzano

Via de' Tavolini 18r, Firenze

Cocktail party and dj set. By invitation only.


Brunello Cucinelli

Palazzo Corsini

Lungarno Corsini 10, Firenze

Dinner. By invitation only.

from 10:30pm

Laboratori Italiani

Auditorium di Santo Stefano al Ponte

Piazza di Santo Stefano 5, Firenze

Fashion Party. By invitation only.



EcoEgo Exhibition

IED Florence

Via Bufalini 6 r, Firenze

On display some iconic socks by Emilio Cavallini "Back to the Eighties" and 5 dresses created by the winners of Green Carpet Awards. Until January 12th. 


Sunnei Tomoforever / 4 days POP-UP


Via dello Sprone 25r, Firenze

Exclusive presentation of the t-shirt TOMOFOREVER by Sunnei from the SS2018 collection. The pop-up store will be open till January 12th. 

from 5:00pm

Carlo Pignatelli

Palazzo Capponi Vettori

Lungarno Guicciardini 1, Firenze

New collection presentation and cocktail. By invitation only.


Istituto Marangoni: IM Open Week

Istituto Marangoni

Via de Tornabuoni 17, Firenze

Lecture by Stefania Ricci, Director of the Ferragamo Museum, "Tell the heritage to plan the future". By invitation only.


Salon of Excellence presents Fashion Frames round table

Palazzo Capponi Vettori

Lungarno Guicciardini 1, Firenze

"Bespoke Tailoring facing the rise of e-commerce-Shift towards sportswear in men’s fashion". Round table with top fashion buyers, moderated by Marc Sondermann of Fashion Magazine and Beppe Angiolini, Italian chamber of fashion buyers. FASHION FRAMES - new brands showcase to follow. Cocktail. By invitation only.

from 6:00pm


Galleria Botticelli

Via Maggio 39r, Firenze

Presentation of the new reading glasses. Cocktail. By invitation only.

from 7:00pm

Vitale Barberis Canonico and The Rake

La Loggia

Piazzale Michelangelo 1, Firenze

Launch of the VBC x The Rake Flâneur Collection, created with the Vitale Barberis Canonico flannel. Cocktail and live music. By invitation only.


Lanificio Cerruti & DeGorsi Luxury Consulting present the New Sartorial Thread - exclusive guest Nino Cerruti

Palazzo Capponi Vettori

Lungarno Guicciardini 1, Firenze

The global search for the most promising international young tailor, featuring; Sartoria CHIAIA, Naples; Sartoria FAIN, Kiev; Sartoria A.Caraceni, Milan; Angel Bespoke, New York; Stark&Sons, Paris; Sartoria Cuomo, Naples. MASTERS of CRAFTSMANSHIP exhibition to follow with Ricardo Freccia Bestetti shoes, Siniscalchi shirts, Etienne Heritage accessories, ties Spacca Neapolis. Cocktail. By invitation only.


Fabric is Art - Lanificio Luigi Ricceri and Felice Limosani

Galleria dell'Accademia di Firenze

Via Ricasoli 58/60, Firenze

Ten iconic fabrics are the protagonists of an artistic video installation curated by Felice Limosani. By invitation only.



Cinema Teatro Odeon

Piazza Strozzi, Firenze

Cinematic Opera. Presentation with a showmapping of th new collection FW2018 with a show of lights, sound and 3d effects. By 10:00pm after open party with dj Madame Betty and Ralf. By invitation only.