Calendar of the events of Pitti Uomo 93 08 January - 15 June 2018

9:00am-12:00pm

Birkenstock

Archivi 3

Birkenstock collection presentation Fall/Winter 2018. Press and Buyers Breakfast.

10:00am-12:00pm

Superbike

Lyceum, Piano Terra

Special guest at the stand Loris Capirossi.

10:00am-12:00pm

Lumberjack

Area Monumentale, Cannoniera

The Lumberjack ceo Andrea Vecchiato meets the press: launch of the new Lumberjack Un.Code line of jackets and shoes FW18-19.

10:00am-1:00pm

Bruno Manetti Cashmere

Central Pavilion, Ground Floor, Stand K11

Preview of the shooting "Top Gen" curated by Aldo Fallai. On display the top generation of Bruno Manetti Cashmere.

10:00am-6:00pm

Malo - Back to the Future

Limonaia di Villa Vittoria

Piazza Adua 1, Firenze

Malo anthological exhibit interpreted by painter Renato Missaglia. From 4.00pm to 7.00pm cocktail "italiano". By invitation only.

11:00am

Mecap

Sala della Guardia, Stand 1

Special guest at the stand Luca Onestini, Italian TV celebrity. 

11:00am-2:00pm

Athlovers

Polveriera

A spectacular installation invites you to discover the Reda Active world through the 5 interpretations of the brands: Isaora, Dyne, Gr1ps, 42|54  e Aeance. By invitation only.

11:30am

F Ferrante

Central Pavilion, Ground Floor, Stand H20

Special guest at the stand the Italian soccer coach Eusebio Di Francesco. 

11:30am

Russell Athletic

Padiglione Cavaniglia, Stand 35

Live performance of the artist Mushua and presentation of the Eagle R collection. Repeated also at 4:00pm. 

11:30am

Boy London

Quinte Teatro, Ground Floor

Special guests at the stand Italian TV celebrities Francesco Monte and Antonella Fiordelisi.

11:30am

Kappa

Magazzino 02, stand 3

The New Streetstyle: meet Lorenzo Boglione, Vice President for Sales of Basicnet, to discover the new Kappa relaunch project.

11:30am-1:00pm

Gran Sasso

Central Pavilion, Lower Floor, Stand V20-21

Presentation of the collection Gran Sasso Uomo FW2018-19. Italian Aperitivo. 

from 12:00pm

RRD Roberto Ricci Designs

Area Monumentale, Sala delle Colonne

Special guests at the stand Ray Collins with the photographic exhibition "Water & Light" and Jerrie Van De Kop with the preview of the video documentary "Follow the wind". At 1.00pm brunch and from 4.00pm party with dj set.

12:00pm

Concept Korea: Beyond Closet and Bmuet(te)

Dogana

Via Valfonda 25, Firenze

Fashion show. By invitation only.

from 12:00pm

Aeronautica Militare

Cortile Medici

Special guests at the stand a delegation of pilots of Frecce Tricolori in flying seal, the Italian actors Gabriel Garko, Domenico Fortunato, Danilo Brugia and TV journalist Sandro Donato Grosso.

12:00pm-1:30pm

Major Giovanni Allegri

Central Pavilion, Lower Floor, Stand S6

Cocktail. By invitation only.

12:00pm-2:00pm

I29 A.TESTONI

Central Pavilion, Ground Floor, Stand E5

Ninja Cocktail.

12:00pm-3:00pm

Mackage

Central Pavilion, Lower Floor, Stand O12

Special guest at the stand the influencer Gian Maria Sainato. 

12:00pm-4:00pm

Alberto Guardiani

Central Pavilion, Ground Floor, Stand K18

Presentation of the men's collection FW 2018/19. Prosecco on the go.

12:30pm-2:30pm

MINI: Inventive Spirit & Creative Use of Space

Spazio MINI, Piazzale delle Ghiaia

Workshop & Talking Lunch. By invitation only.

1:00pm

Tombolini

Central Pavilion, Lower Floor, Stand S2-4

Fashion movie. Presentation and cocktail.

1:00pm

Lost in Albion

Magazzino 07, Stand 9

Special guest at the stand the water polo team Rari Nantes Florentia.

2:00pm

Henri Lloyd

Padiglione Cavaniglia, Stand 15

Launch of the iconic “Consort Jacket” designed by the IED - Istituto Europeo di Design and prize-giving ceremony for the "RE EXOPLORED CONSORT CONTEST".

2:00pm-4:00pm

Invicta

Padiglione Cavaniglia, Stand 16

Preview of the movie "Sconnessi" [Disconnected], with Invicta product placement. Directed by Christian Marazziti; actors in attendance.

2:00pm-6:00pm

Boglioli

Central Pavilion, Lower Floor, Stand U3/V4

Aperitivo Milanese. Presentation of the Galleria collection - Aperitivo and Live Conversation con Giotto Calendoli e Matthew Zorpas from 4.00pm. 

2:30pm

Markup

Costruzioni Lorenesi, Ground Floor, Stand A6

Special guest at the stand Filippo Magnini. 

3:00pm

Amplified Clothing

Lyceum, Stand 53

Special guest at the stand DjRingo, Revolver's radio host and artistic director at Virgin Radio.

3:00pm

Sartoria Tramarossa

Central Pavilion, Lower Floor, Stand R16

Special guest at the stand the Prof. Vittorio Sgarbi, minister of culture for Sicily and testimonial of the brand. 

from 3:00pm

Dyne for Save the Duck

Costruzioni Lorenesi, Ground Floor, Stand A4

Presentation of the F/W Dyne for Save the Duck capsule collection with the designer Christopher Bevans. Exclusive Event Parkour Experience.

3:00pm-6:00pm

Moose Knuckles

Spazio Belfiore, Stand 2

Dj set and cocktail bar. 

3:30pm

Boy London

Quinte Teatro, Ground Floor

Special guest at the stand Italian TV celebrity Aida Yespica.

3:30pm

Rude is Cool

Lyceum, First Floor, Stand 90

Special guest at the stand Federica Panicucci. 

4:00pm-5:00pm

MINI Live band: Les Enfants

Spazio MINI, Piazzale delle Ghiaia

Live concert.

4:00pm-6:00pm

Haikure

Arsenale, Ground Floor, Stand 26

Presentation of FW18/19 Men's and Women’s Collections. Sustainable Cocktails Party. By Invitation only.

4:00pm-6:00pm

Franceschetti

Central Pavilion, Ground Floor, Stand J12

Presentation of the project "Passi nell'arte" [Steps in Art], in collaboration with Fondazione Mazzoleni: 5 shoes become canvas for 5 young artists.

4:00pm-7:00pm

Denham The Jeanmaker and Candiani Denim

Padiglione delle Ghiaia, Stand 7

Deham celebrates its 10th anniversary in collaboration with Candiani Denim, longtime partner of the brand and exclusively launches  ‘A Decade of Denham’ coffee table book. Cocktail.

5:00pm-8:00pm

Les Benjamins

Teatro Niccolini

Via Ricasoli 3/5, Firenze

Fashion presentation. Performances every 30 minutes. By invitation only.

5:30pm-6:30pm

Best Company

Magazzini Teatro

 Dj set by Syria. Cocktail. By invitation only.

6:00pm-7:00pm

Eton

Locale

Via delle Seggiole 12r, Firenze

Presentation of the AW/18 collection. Eton’s Creative Director Sebastian Dollinger will be present to share his vision. By invitation only. 

6:00pm-9:00pm

Belstaff

PTStudio

Piazza del Carmine 2, Firenze

Belstaff celebrates 70 Years of the Trialmaster Evolution through history. Cocktail event. By invitation only.

6:30pm-9:30pm

Fabi

Mauro Volponi

Via Orsammichele 12, Firenze

Preview of the first shoes collection Fabi Natural Color. Cocktail. By invitation only. 

7:00pm-9:00pm

Roy Roger's

Roy Roger's

Via Calimala 27, Firenze

Men's and Clutch event. Special guest Nick Clements. Live music & beer.  

7:00pm-10:00pm

Moma

Nof Club

Borgo San Frediano 17r, Firenze

Preview of the new FW18/19 collection. Cocktail & Live music. By invitation only.

7:30pm

Brooks Brothers_Special Event

Palazzo Vecchio, Salone dei Cinquecento

Piazza della Signoria 1, Firenze

Fashion show. By invitation only. 

7:30pm-10:30pm

Giemme Brandscorporate

Grand Hotel Baglioni

Piazza dell'Unità Italiana 6, Firenze

Standing dinner. By invitation only.

8:00pm-12:00pm

Riders Night in Florence

Chiesetta dei Serragli

Via dei Serragli 51, Firenze

Riders Magazine Party in collaboration with Jeep, Kawasaki, Thule, Hipsteria, Premier Helmets and Flor’s. Live movie "Brotherhood" with the Italian actors Francesco Montanari and Vinicio Marchioni. Dj set Tommy Goes To Rock by Virgin Radio. By invitation only.

9:00pm

Guest Nation Finland

Palazzo Borghese

Via Ghibellina 110, Firenze

Finnish style party. By invitation only.

10:30pm

Replay

Manifattura Tabacchi

Via delle Cascine 33-35, Firenze

Replay rocks Firenze, Live Secret Show. By invitation only.

from 10:30pm

BePositive

Auditorium di Santo Stefano al Ponte

Piazza di Santo Stefano 5, Firenze

The Party Attitude. Special guests: Barbara Tucker & Tommy Vee. Live dj set: Dj Q, DJ Matteo Monti e DJ  Fabrizio Ferraro. By invitation only.

...IN TOWN

9:00am-12:00pm

Loretta Caponi

Loretta Caponi

Piazza Antinori 4r, Firenze

Presentation of the AW/2018 Men's Collection. Press Breakfast. By invitation only,

10:00am

EcoEgo - Talk con Livia Firth

IED Florence

Via Bufalini 6 r, Firenze

Talk with the designer and founder of Eco-Age in the frame of the workshop EcoEgo with Tiziano Guardini (from January 9th to 12th).

10:30am

Polimoda / Rendez-Vous with Dylan Jones

Polimoda

Via Curtatone 1, Firenze

Dylan Jones is joined by designer Keanan Duffty in a Q&A session on publishing in the digital era. Bookings: www.polimoda.com.

4:30pm-8:30pm

Distante Cashmere

Distante Cashmere

Via dell'Oriuolo 47/49r, Firenze

"Fashion, Music & Art" - live performance of the singer Gianni Pessino; presentation of the collections Distante Cashmere FW 18/19, Lasciart by Massimo Biagiotti and of the jewel-creations by Idriss Guelai.

5:00pm-8:00pm

Margaret Howell

Margaret Howell

Piazza Carlo Goldoni 5, Firenze

Preview of the men’s Autumn Winter 2018 collection. Drinks. By invitation only.

 

6:00pm-8:00pm

The Shirtmakers Symposium

Palazzo Gondi

Via de' Gondi 2, Firenze

Albini and Permanent Style present a debate with the most prestigious worldwide shirtmakers, moderated by Simon Compton. By invitation only.

6:00pm-8:30pm

Valentino

Valentino

Via de' Tornabuoni 23, Firenze

Valentino presents VLTN, a capsule from the Men's Spring/Summer 2018 collection. By invitation only.

6:00pm-10:00pm

ottod'Ame - Todo es mentira

ottod'Ame

Via della Spada 19r, Firenze

SS18 collection preview. Luchadora cocktail party, dj set Biga aka El Climatico.

6:30pm-8:30pm

Moncler

Moncler

Via degli Strozzi, Firenze

Opening of the new boutique. By invitation only.

6:30pm-9:00pm

Michele Chiocciolini

Concept Store

Via del Fico 3r, Firenze

 Retro - Pop Party. Dj set by Paola Iezzi. By invitation only. 

6:30pm-10:00pm

Blue San Francisco

Blue San Francisco

Via della Vigna Nuova 57r, Firenze

Preview SS2018 collection. Cocktail & dj set by Marco Fiorucci. By invitation only.