Calendar of the events of Pitti Uomo 94 11 June - 11 January 2019
P.O.P. PITTI OPTICAL POWER, a visual and virtual celebration
Lines that move, wiggle and meet up again. P.O.P Pitti Optical Power will be a visual and virtual celebration that will offer new perceptions and perspectives, as one has come to expect from Pitti Immagine trade fairs season after season. Don’t expect “strictly black-and-white” austerity, but a kaleidoscope of full-color patterns that will make the structures for living and savoir vivre at the Fortezza playful and hypnotic. The new bar/lounge area decorated in optical technicolor will make the Pitti experience even more enjoyable for exhibitors and visitors alike. Sets are conceived and designed by lifestyler Sergio Colantuoni.
I GO OUT, the new project on outdoor styles
Sala della Ronda
The new project that interprets outdoor style in an original way. The passion for open spaces and nature-related sports meets the most advanced style research and design, a desire for well-being and for a new balance between man and nature. The Sala della Ronda will showcase aesthetically impeccable collections from all over the world, combining style and performance, functionality and design into products that project quality, sturdiness and design.
SCANDINAVIAN MANIFESTO: showcasing the talents of Scandinavia
Pitti Immagine, in cooperation with Revolver Copenhagen, presents Scandinavian Manifesto, a unique selection of 17 collections by emerging fashion designers and established names from Denmark, Sweden and Norway. The focus is on menswear talents from Northern Europe set in a specially designed venue in the Arena Strozzi that blends fashion, art and design together with Nordic taste and atmosphere.
UNCONVENTIONAL: LUXURY UNDERGROUND MEETS ATHLEISURE
UNCONVENTIONAL presents luxury underground styles in the Archivi via exclusive collections with personality for a hyper-contemporary gender-neutral wardrobe. Venue design by Storage Associati.
At this edition UNCONVENTIONAL will be the receptacle for ATHLOVERS, the special project that represents the birth of athletic-minded collections. Neither purely active nor lifestyle, it is a sophisticated selection of brands interpreting the new dimension of modern living through a refined concept of athleisure.
MAKE, THE NEW MAKERS svela la sua anima più sofisticata
Sala del Rondino
The exclusivity of MAKE is intensified with a venue that focuses on a new generation of craftspeople from around the world. Staged for the first time in the Sala della Rondino, it will be dressed up for the occasion with a stunning new concept. A unique selection of new Makers will present collections and special items crafted with sophistication and that carry a contemporary allure. Inside there is a special Cabinet of Curiosities that will recreate art gallery scenes curated by the designer Angelo Figus. Set design by Alessandro Moradei.
THE PITTI UOMO EDITORIALS: very special objects
Central Pavilion, Upper Floor
The Pitti Uomo Editorials have arrived: two installation-spaces offer a chance to immerse oneself in sophisticated research into special and curious pieces. It is a unique selection of proposals dedicated to lifestyles for contemporary men. The themes for this edition are PET PEOPLE and PAPER PEOPLE. Set design by Sergio Colantuoni.
PADIGLIONE CENTRALE: Contemporary Classic
Central Pavilion + Magazzino 07 + Palestra
The heart of the fair, the Padiglione Centrale, captures the evolution of menswear and its synergies with design. There is the extensive offering of the Pop Up Stores to the brands on the Lower Level that reinterpret sartorial research in a contemporary key or decode high-end men’s wardrobes as well as collections that have established an open dialogue with the other worlds of Pitti Uomo.
THE POP UP STORES, a combination of lifestyles and crossover styles
The POP UP STORES present a wide offering dedicated to menswear lifestyle products: eyewear, shoes, bags and travel accessories as well as design products. It is a revamped selection that always follows the latest trends.
HI BEAUTY, exclusive fragrances and beauty products
Central Pavilion, Lower Floor
HI BEAUTY is an extension of Pitti Fragranze, the Pitti Immagine trade fair dedicated to the world of international artistic perfumery. HI Beauty will propose an exclusive selection of international brands with their personal and ambient fragrances, body careproducts and research into cosmetic specialties.
FUTURO MASCHILE: Concept Lab on Contemporary Menswear
Sala delle Nazioni + Arena Strozzi
A laboratory focusing on the more evolved contemporary-classic menswear, Futuro Maschile has always been one of Pitti Uomo’s most prestigious venues. The historic location of the Sala delle Nazioni has been joined by the Arena Strozzi, an area dedicated to welcoming hyper-select collections with an experimental sportswear soul: a sophisticated stylistic proposal that is open to the new.
TOUCH! The Most Eclectic Wardrobe
Touch! is the venue with an experimental and international approach located in the Medici Pavilion at the entrance to the fair. It creates continuity together with venues like L’Altro Uomo and Unconventional. It’s the ideal stage for a project dedicated to visionary and cutting-edge styles. The third installment in a long series of collaborations between Pitti Immagine and Tokyo Fashion Award will see collections from 6 emerging brands from Japan
URBAN PANORAMA: The Voice of The Street
Sala della Guardia + Armeria + Fureria
Urban Panorama gives voice to the brash style of the metropolis. Denim lives with its infinite interpretations. It’s a venue open to anyone with a thirst for freedom, a blend of biker inspiration and ethnic influences. The code word is overlapping and mixing shapes, materials and styles.
MY FACTORY: Young, Smart, Connected
Youth culture 2.0 is exhibited at the Lyceum. New expressions of urban culture as they relate to technology, music, art and design find fertile ground in My Factory and offer up some of the most dynamic creative laboratories in the urban and sportswear segments.
Dogana, First FloorVia Valfonda 25, Firenze
The Creative Hub of Pitti Immagine's online fairs. Discover how Pitti Uomo becomes digital. Special Press Corner.