The Roberto Cavalli Group has chosen Pitti Uomo for the worldwide launch of its new men’s fashion project with a special event, on Wednesday the 13th of June 2018, in the house’s distinctive style.
One of the most important Italian luxury brands in the world, Roberto Cavalli will be back on its “hometown” catwalks with the first men’s collection by Paul Surridge, the new creative director for all of the company’s lines.
"The long love story between Pitti Immagine and Roberto Cavalli began nearly twenty years ago”,say Raffaello Napoleone, CEO of Pitti Immagine. “The runway show at the forthcoming edition of Pitti Uomo, featuring the first menswear collection by Paul Surridge further sanctions this bond, with us of Pitti and with the city. It marks the return of one of the champions of Italian style, one of the names that made Florence the world capital of fashion, and – at the same time it is the moment for highlighting a new phase for the brand led by the design talents of the new creative director. We are truly pleased to present this Special Guest, and we are working with the Roberto Cavalli Group with great synergy ".
"The Roberto Cavalli brand was born in Florence and it is only natural that its relaunch goes through this city. We are so pleased for the invitation of Paul Surridge as Special Guest at the 94th edition of Pitti Immagine Uomo, marking the launch of his first Roberto Cavalli men collection. Growing menswear is a significant opportunity for our business: Paul’s talent, vision and experience in the context of Pitti Uomo are the perfect platform for its development." Says Gian Giacomo Ferraris - CEO of the Roberto Cavalli Group.
ROBERTO CAVALLI GROUP
In April 2015, Clessidra SGR, the Italian equity fund acquired 90% of Roberto Cavalli – one of the major names in Italian fashion, accessories and lifestyle products. A year later, in July 2016, Gian Giacomo Ferraris was appointed CEO. An engineer by training, Mr. Ferraris is a leading figure in the international fashion industry, having worked with prestigious luxury brands such as the Gucci Group (Gucci, YSL, Stella McCartney, Alexander McQueen, Bottega Veneta), Jil Sander, and Versace.
Guided by strong respect for the brand’s unique heritage, but equally determined to define a phase based on modern dynamism and in line with the needs of today’s men and women, English designer, Paul Surridge took over as creative director of all the Cavalli brands in May 2017. The women’s 2018 spring-summer show marked his debut at the reins of Roberto Cavalli. The spontaneous hug between the new head of design and founder Roberto Cavalli at the end of the show symbolized the passing of the baton. If Roberto Cavalli transformed a small company specialized in printing on leather into an international luxury colossus in the 1970s, now with a clear mind and determination, Paul Surridge will be writing a new chapter in the brand’s life story as it meets the challenges of changing international markets
Focusing a precise aesthetic in which flattering silhouettes, fine materials and special processes contribute to building a luxurious and sophisticated image, Paul Surridge is imbuing the brand with dynamic and urban energy. A new, versatile and elegant look in daywear is dominating the women’s and men’s collections in which imagination, sartoriality and function come together in creations with a modern and refined spirit. The accessories which accentuate the brand’s fine manufacturing combine craft traditions with an aesthetic inspired by contemporary design.