Pitti Uomo 81: point of view by Marcel Ostwald - Boss Selection
Senior head of creative management
“Pitti Uomo in Florence is a very important opportunity for presenting our most special lines: here we find the top players in the world of buyers, and a huge amount of energy surrounds the daily routine of the event. Asia, Russia and Europe are the macro areas we are targeting. For this edition we created a high impact layout to present our collection in which the main factors are the quality and innovation of the materials used”.
