The 84th Pitti Immagine Uomo show has the pleasure of hosting the best known Korean names of menswear and eyewear fashion, ready to attract attention to their sense of style and shape. It is the project by Korea Creative Content Agency. Here come the four not-to-be-missed brands:
Instantology: born in 2008 out of the creative mind of Ji Il-Geun, a fan of tailoring learnt at school in Seoul, the brand embodies the menswear concept of bespoke suits and the combination of traditional techniques and use of treated and revised materials.
Bastong : elegance and craftsmanship. These are the distinguishing features of Bastong, a South Korean brand known for its comfortable yet strictly handmade outerwear sporting a simple but striking style.
Westage: inspired by the classic American culture, Westage features romantic and nostalgic-style garments. This brand’s total men’s look is based on evergreen, traditional pieces made with modern and innovative materials.
Grafik Plastic: young-looking and unconventional. This eyeglass brand introduces a new eyewear concept designed to be removable and customizable in any material and color in all its parts.