Pitti Uomo 86 and Pitti W 14: closing figures
The 86th edition of Pitti Immagine Uomo (17-20 June), the world’s leading lifestyle and fashion trade fair for men has come to an end at the Fortezza da Basso in Florence. It was a truly extraordinary edition of the fair, thanks also to the fact that it coincided with Firenze Hometown of Fashion, the program of special events celebrating the 60th anniversary of the Centro di Firenze per la Moda Italiana. The fair and FHoF were officially opened by Prime Minister Matteo Renzi (the first time ever that a head of the Italian Government has participated in the event) and enjoyed the support of the Ministero dello Sviluppo Economic and Agenzia ICE.
“The presence of Prime Minister Renzi was very important”, says Gaetano Marzotto, president of Pitti Immagine, “on the symbolic level with the message he sent to our business entrepreneurs and to the international operators and because of the energy he conveyed to the trade, to the media and to the city. The cooperation between the Centro, Pitti Immagine, the ministry and ICE produced a rich calendar of events that has never been matched in terms of variety and interest. It involved the whole city, and gave Florence the opportunity to welcome the world’s top journalists and buyers from all the continents and representing the world’s major, established and emerging markets. We must also thank the great, Florence-based international fashion houses that joined us in these celebrations by producing outstanding events”.
This edition of Pitti Uomo concluded with attendance figures on the upswing and lots of positive feedback on quality – of the vendors and their men’s fashion offerings for the new season. The final figures show a 5% increase in buyer attendance, for a total of 19,000. These are the best results with respect to recent summer editions. This is mainly due to the constant rise in the number of foreign buyers (the number of stores represented was up 2%, from an ever-growing number of countries from five continents, with turnout exceeding 7.700 buyers). And, at last, we are seeing a reassuring recovery on the domestic market, with an 8% increase in the number of Italian buyers. On the whole, more than 30,000 visitors were logged at Pitti Uomo and Pitti W during the four days of the fairs.
“Once again”, says Raffaello Napoleone, CEO of Pitti Immagine, “the world’s top buyers are acknowledging the special features of Pitti Immagine Uomo. We offer a huge selection, quality, internationality, a complete and well-segmented offer (1,165 collections were presented at Pitti Uomo and Pitti W“ – another record!). The fair presents the entire spectrum of elegance and fashion for men, it boosts Made in Italy and helps promote the youngest and most creative talents and brands”.
The ranking of the top twenty international markets has Germany (800 buyers) in the lead, beating Japan (799 buyers) by a hair, followed by Spain (582), Great Britain (542) China (449), Turkey (441), France (402), Holland (383), the United States (294), South Korea (284), Switzerland (271) Belgium (264), Russia (221), Austria (175), Portugal (145), Greece (120), Sweden (108), Denmark (99), Hong Kong (98), and Norway (90). Alongside of these are the emerging or niche markets of South East Asia, the Middle East, the Central Asian republics, East and Northern Europe, India, South Africa and other African nations, Brazil, Australia, Canada, Mexico and others.
Press attendance also increased (over six hundred foreign journalists from forty countries and over one thousand Italian reporters) thanks to the fair’s international appeal as well as the special hospitality program sponsored by the Ministero dello Sviluppo Economico and Agenzia ICE.
Pitti W, the fair dedicated to women’s fashions that showcased the new collections of 75 international brands, received lots of positive feedback from the press and from buyers whose attendance figures rose by nearly 10%.