The theatrical and colourful installations by Waste Recycling at Pitti Uomo

A celebration of the main theme of this edition of the show, That’s PITTICOLOR!

Waste Recycling, which is based between Pisa and Florence, treats over 400,000 tons of waste every year, hazardous or non-hazardous, solid or liquid. And it is the treatment of waste in liquid form that has become the core business of this Tuscan company over the years.

Every week, hundreds of tanks arrive at Waste Recycling's plants for the collection of liquid waste. The containers, made of steel and plastic, come to Waste Recycling to begin the treatment that will transform them into non-polluting liquids. Over the years, these tanks, decontaminated, stacked and secured one on top of the other, have been used to create extraordinary installations. Waste Recycling has now created a brand for these striking structures, Scart, the beautiful and useful side of rubbish, which are used as scenery in theatrical and artistic performances, such as the show at the Teatro del Silenzio in Lajatico in 2014, with Andrea Bocelli and Placido Domingo. 

And to celebrate the main theme of this edition of Pitti Uomo 88, That’s PITTICOLOR!, 100 brightly coloured tanks from Waste Recycling will create a series of installations along the show's itinerary. 

In fact, it's not the first time that the name Waste Recycling has appeared in conjunction with the world of fashion. There was also the Waste Recycling 2015 calendar – with photographs by Andrea Varani – that launched the new label “Best Recycling”, starting the 100% recycling of scrap produced by garment manufacturers dealing in leather, fur, fabric, clothing, shoes and fashion accessories generally.