PITTI UOMO 91: BUYERS' POINT OF VIEW
The best Italian tailoring brands, the most contemporary streetwear, Japanese avant-garde. Pitti Uomo is an important fair because it offers the most complete proposal you can get.
For my first trip to Pitti Uomo I decided not to plan anything. I just wanted to walk around the various fair sections and discover them little by little. My impressions? A perfect blend of past and present, classic and contemporary.
Pitti Immagine is a fair that continually renews itself. Once again on this occasion it offered an excellent opportunity to discover new brands as well as to place the first orders of the season. The key to its fresh approach lies in the research.
Mario Dell’Oglio, President Camera Italiana Buyer Moda and proprietor of the Dell’Oglio boutique, Palermo:
What struck me most about this edition? Definitely the attention dedicated to lifestyles, like the new HI Beauty area which perfectly fitted in with the new demand to offer more excitement.
Alper Uzel, Managing Director, Shopigo, Istanbul:
Pitti Uomo is big but it is not intimidating because everything is divided according to trends and styles: with just one glance it is possible to obtain a good perception of what will be the cornerstones of the next season. I found some very interesting names in the Unconventional and Open sections – cutting edge areas, very experimental – and wonderful special events, like the PS by Paul Smith performance and the Tim Coppens catwalk show.
Cindy Chiu, Assistant Buyer, Project Aegis Co, Shanghai:
The atmosphere was truly vibrant. A very interesting mixture. One of the aspects that struck me the most was the great internationality of the brands. The presentations by Lucio Vanotti, Golden Goose Deluxe Brand and Paul Smith were stunning.