PITTI UOMO 92: EXHIBITORS' POINT OF VIEW

Paul Smith, founder of PS by Paul Smith, London:
Pitti Uomo is a key reference fair that hosts very many designer brands and represents all the product categories. Following the presentation of my collection at the Dogana during the last edition I decided to come back here with a new project: a sign of the continuity of my collaboration with and my esteem for Pitti Immagine.
 
Brunello Cucinelli, founder and CEO of Brunello Cucinelli:
A wonderful edition. Pitti Uomo is absolutely the best men’s fashion week in the world. I have always had a lot of confidence in this fair and finally the conviction that Pitti is an event with its own identity, not in contrast with Milan, has materialized. Pitti Uomo is an open ‘parade’ of 30,000 people whereas in Milan the big brands present the collections in their own spaces: they are two distinct yet complementary events.
 
Giovanni Zara, proprietor, Barena Venezia:
I have been taking part in Pitti Uomo since I started my business, it is a very important rendezvous for our company. I liked the new location of Touch! a lot, we recorded high buyer attendance, especially from Northern Europe, and we are very satisfied.
 
Roberto Bardini, managing director, Roberto Ricci Design:
This year we decided to expand our presence at Pitti Uomo with a space all of our own.  We wanted to give our brand a more precise identity, exhibit our collections and our mood in a unique way. I am extremely satisfied with the result; we recorded very high buyer attendance, particularly for the German and Northern European markets.
 
Antonio Gavazzeni, CEO, Bagutta:
I am in love with Pitti Uomo, everyone knows it. I have always taken part because it is a very well-organized fair and of primary importance for men’s fashion, the only one of great quality. At this edition, we once again registered a lot of movement, with a big Japanese presence.
 
Robert Tateossian, managing director, Tateossian:
We have showrooms in both Milan and London, but Pitti Uomo represents the most important showcase on a global level for presenting our collections of men’s accessories. At this edition, we registered remarkable attendance: lots of buyers from all over the world: China, Japan, Northern Europe, India, Russia. It was an excellent opportunity to see our clients and discover new ones, always with the right audience.
 
Giacomo Villani, marketing manager, Interjeans Group for Superdry:

Pitti Uomo is one of the key reference fairs on a global level. At this edition, we participated with the Sport collection by Superdry, a strategic choice by the parent company in London which turned out to be a winner: the fair exceeded our expectations and we are very satisfied.