The HIGHLIGHTS of this edition: launches, special projects and returns

_ PS by Paul Smith, after the success of the last edition, the British designer’s contemporary line returns to Pitti Uomo and chooses a new location in the Padiglione delle Ghiaia;
 
_ at Pitti Uomo Tommy Hilfiger will premiere the Hilfiger Edition Spring 2018 collection and take part in the fair for the second consecutive season;
 
_ Bally, the Swiss accessories and clothing brand will be taking advantage of the extraordinary audience attending Pitti Uomo to present a new collection of sneakers, creating a special installation located in the fair’s Main Forecourt;
 
_ Bagutta presents a project realized in collaboration with Alessandro Squarzi: 11 shirt models designed for every occasion in the contemporary man’s life, from the evening tuxedo to the jungle jacket; the capsule collection will be celebrated with a cocktail party at Se-Sto On Arno c/o the Hotel Westin Excelsior, on Tuesday 13 June from 6 to 9 p.m.
 
_D’Avenza returns to Pitti Uomo with a special project on male elegance that marks its new course;
 
_ With Vitale Barberis Canonico the Polveriera is transformed into a chamber of marvels.  Under the spotlights are fabrics from the historical archives recounted by the same men who wore them.  Their sophisticated and, at times, eccentric style will emerge that the Lanificio has managed to safeguard over time.  A savoir faire of over 354 years that it brings to the Lanificio’s current collection;
 
_ Lanerossi, the historic brand belonging to the Italian textiles tradition, celebrates 200 years of business at the Limonaia of Villa Vittoria with an exhibition-event.  A focus on the works of the big names who have worked with the company since the Thirties – from Adolfo Busi to Armando Testa to Ugo Mulas.  The exhibition, sponsored by Filivivi and Marzotto, will also be staged at Pitti Filati;
 
_K-Way comes back to Pitti Uomo: in the Corridoio dell’Arco, alongside the historic rainproof and foldable iconic jackets, K-Way for SS 2018 presents a collection of jackets and coats featuring innovative models and surprising fabrics;
 
_ in the striking location of the Sala delle Colonne, RRD-RobertoRicciDesigns presents a techno-sartorial collection with ‘60s inspired fluid shapes, made using Holistic Technology®, a special technique that is the result of the Tuscan company’s research;
 
_ Tretorn, the historic Scandinavian outerwear and footwear brand designed for the Nordic climate returns to Pitti Uomo with the new collection on display in the I-Play section;
 
_ Belstaff presents its iconic new collection at Pitti Uomo designed for movement: “Origins” showcases the evolution through the innovation of the brand, based on a technology oriented towards movement, performance and protection for modern lifestyles;
 
_ Superdry, the British lifestyle brand, reaffirms its style by returning to Pitti Uomo with a new space inside Urban Panorama.