Tretorn at Pitti Uomo, a legacy of Swedish manufacturing

A long Swedish tradition that has roots dating back to 1891. Decades of tennis history, especially those matches played on the lawns of Wimbledon, witnessed the role played by the Tretorn rackets, balls and shoes. But even more glorious is the performance of brand’s rainwear garments: Wellington boots and rain wear designed both for protection from the harsh Scandinavian weather and for city walking worldwide.

Tretorn presents its new collection SS18 within the Eco Essentials initiative. It includes waterproof jackets in fabrics created with recycled fishing nets in an effort to prevent the formation of Ghost Nets in our oceans. The jacket will be launched on the global marketplace and presented for the first time ever at Pitti Uomo Florence. The aim of Tretorn is to have at least 50% of the waterproof jacket collection carry the Eco Essential label before 2020.