PITTI UOMO 93: BUYERS' POINT OF VIEW

Lee Goldup, Menswear Buyer for Browns Fashion (London):
A good atmosphere, very busy and buzzing with positive energy. It’s fantastic for us buyers to be able to see all the collections in a single location, unlike at other events. Here it’s all very concentrated and you can get a complete picture of all the up-coming trends very quickly. Pitti Uomo is the start of the season, this is where it all begins! I liked many of the brands hosted at Touch! and in the Arena Strozzi. What do I think the new trend is? Tailoring, a reality that is gaining an increasingly more fashionable, original look, interpreted in all its different aspects at Pitti Uomo.
  
Terry Zhu, Co-founder of Doe (Shanghai):
This is my first visit to Pitti Uomo. It’s a very big fair, focused not just on classic menswear, but also including new contemporary brands and sportswear. The sections I found most interesting included Touch! and L’Altro Uomo, where the brands showcase contamination between sportswear and street. Pitti Uomo is definitely the go-to destination for menswear and more.
 
Alex Chirgadze, Menswear Buyer for Opening Ceremony (New York):
This is the first time I have taken part in Pitti Uomo. My impressions? Amazing! I have never seen such a big show, with so many designers all together but backed by an important legacy such as 'Made in Italy’. From classic to luxury, via streetwear: here every style is perfectly represented in collections with very high quality and research. In our range we are always looking to discover emerging designers and create specific collaboration. Pitti Uomo helped my team hugely with both directions thanks to its selection. Also wonderful were the events Concept Korea, The International Woolmark Prize and the Undercover runway show. Splendid organisation.
  
Yasu Asano, Merchandise Department at Restir (Tokyo):
Pitti Uomo stands out from all the other shows thanks to its location and its range of styles and collections. I really liked the Unconventional and Urban Panorama sections. I often try to combine collections by more commercial brands with those by great designers. The events were fabulous: from the 032c one to the Concept Korea fashion and Les Benjamins. Pitti Live Movie was a truly original fun concept. Well done to all the Pitti teams!
 

Federica Montelli, Head of Fashion - La Rinascente:
From the classic style best represented by the brands in the Central Pavilion, essential for our buying team, to the sportswear in Cavaniglia Pavilion, via Make, the section dedicated to the artisan world, a sector increasingly requested by the market. Plus Futuro Maschile, an interesting, well organised section. This show manages to amaze with all of its sections. Pitti Uomo sets the general direction for the season: for us it is a must-visit, not only for the menswear team but also for womenswear and for store visuals. And then the inauguration of the Gucci Garden was a real cherry on the cake!

 

Olesia Novichenko, buyer Day & Night, Moscow:
The atmosphere of this edition of Pitti Uomo was really stimulating, each time we learn something new and share important experiences. Here’s where we discover new brands and new collaborations. With reference to the events, I believe that Undercover is the most interesting Japanese designer there is – the show was incredible! 032c also put on a dynamic show accompanied by beautiful music. Brooks Brothers is a classic brand, yet always up to date; whereas Les Benjamins staged a contemporary presentation. The organization was flawless.