COMMENTS FROM BUYERS AT PITTI UOMO 94

Aaron Kihyun Kim, Menswear Buyer Boon the Shop (Hong Kong):
“A splendid edition. From the new section I Go Out, which I loved, to Make, an important showcase for the world of craftsmanship, and the ranges in Athlovers, Touch and Futuro Maschile, which are my favourite sections as regards trends and quality. I think Pitti Uomo’s dedication to research is fundamental, with a mix of new companies that’s always really up-to-date: I was looking for new ideas in men’s jewellery and lifestyle and I found them. The show events were brilliant as always.”
 
Andrea Galbiati, Men’s Wear Buyer for Folli Follie (Mantua, Brescia):
A wonderful energy. Pitti Uomo continues to grow, including at the level of communication. The fair has a very strong direction: it has no competitors in the world of menswear. Every pavilion has a clear concept that’s well-represented. I liked the new section, I Go Out, very much, both for the staging and for the selection of brands. The Scandinavian Manifesto area represents the North-European collections very well, and Unconventional, with its darker image, expanded the range at the fair. I found several brands in Touch I’m going to start collaborating with. The collateral events were amazing.”
 
Fiona Birth, Buying Director at Mr Porter (UK):
“Pitti Uomo is a date that’s not to be missed for our buyers. I really appreciated the great attention to detail and the lifestyle world: from the Pop Ups to the section dedicated to men’s grooming. The presentation at I Go Out was incredible and the brands it hosts are perfectly matched: all this makes our work as buyers much simpler. The Central Pavilion is a core section for us because it hosts the classic menswear companies that we’ve been collaborating with for years, and being able to discover their new collections along with the people who created them is a unique opportunity. The special guest designers are always important names on the modern panorama. The organization was perfect.”
 
Stephanie Moor, Senior Mens Buyer at Level (Arab Emirates):
“There’s a very pleasant atmosphere at Pitti Uomo that’s different from the other shows. I like the fact that every section has a well-defined concept: for example, at the Cavaniglia Pavilion I found lots of sneakers along with a great range of accessories, while the new section I Go Out offers the best in outdoor wear; the Make concept, dedicated to craftsmanship, was very interesting, as was Athlovers, exploring the confines between luxury and sportswear. Pitti Uomo is without doubt the most important fair for menswear, and for us buyers it’s a great opportunity to meet people and a wonderful experience because the special guest events are always really striking, too.”
 
Konstantin Andricopoulos, Development Director at Bosco di Ciliegi (Moscow):
“It was a great show. I was very impressed by the great innovation capability of the more traditional brands: they were proposing interesting novelties such as the machine-washable suit, a yarn-free suit or a zero gravity suit. The fair is attentive to novelties and offers a lot of innovation, but only of the highest quality. Today things have to be excellent, of the highest quality and at a competitive price: Pitti Uomo is a guarantee of that because its companies have a serious and efficient production base. Touch, with its really creative collections, is definitely one of the areas I like best for my stores. The ranges in I Go Out and Athlovers and the array of collateral events were also very interesting.”
 
Arthur and Daniel Chmielewski, founders of Haven (Canada):
“It’s really exciting to come to Italy for Pitti Uomo. There’s a selection of brands for all targets here, and all at a very high level. Among the projects I liked best were the new section, I Go Out, that hosted interesting brands from a technical point of view but also as regards their fashion content, some of which are already on sale in our stores, and Touch, which is always super contemporary. We were looking for new companies we could collaborate with and we’ve found them!”
 
Jemma Luxmoore, Buyer for David Jones (Australia):
“The fair is getting bigger each time, with a perfect balance between traditional companies and new designers. You feel a real energy and creativity. I loved both the classic sections like the Central Pavilion and the innovative areas like I Go Out, Make, Athlovers and Touch. Pitti Uomo is the most important fair at a global level for menswear and it’s an honour to be here.”
 

Caroline Greer, Fashion Director at Kotva (Prague):
“I’ve been participating at Pitti Uomo for many years now and I consider it to be a splendid celebration of the city and of fashion at the same time. The fair is investing more and more in its range of collateral events that are organized in different locations, allowing all the marvels of Florence to be unveiled. It’s a date that’s not to be missed, both for the companies, because the best department stores are here from all over the world, and for us buyers, because at Pitti Uomo you get a feeling for the trends of the season and it’s essential to understand how the lifestyle concept is changing. Sections like I Go Out, Unconventional and Athlovers are the most tangible example and they’re a source of inspiration on several levels. I look for new products at the fair, but also new ways to present collections and new opportunities for connecting and collaborating with the buyers. Congratulations to everyone!”