COMMENTS FROM EXHIBITORS
AT PITTI UOMO 94
“A positive and very busy atmosphere. It was really great to design the layout of this new space, I Go Out, together with the Pitti team and see the project turn out exactly as we had initially planned. The fair represents a great opportunity to share a new product and come into contact with clients and members of the trade. We received a positive response from the buyers, especially the British and Italian ones and met several concept retailers with innovative ideas”.
“Pitti Uomo is the menswear fair, the first chapter of the season. It is interesting to be at the fair to see how the sartorial and tailoring worlds are changing and becoming increasingly casual, colorful, urban. Pitti Uomo is a perfect combination of past and present, very international and not just aimed at the Italian market. You’ll definitely be seeing me at future editions!”
“We recorded higher attendance compared to last summer, we made even more contacts, both Italian and foreign, particularly buyers from Eastern Europe and the USA. Pitti Uomo is a very important showcase that creates numerous opportunities for encounter. We have now taken part in several editions and coming here gets results. The location of I Play in the Cavaniglia Pavilion was perfect for us as it offered great visibility.”
“This edition went very well. To have a fantastic home like La Polveriera, perfect for its synthesis of tradition and innovation in which to represent our brand was an extraordinary opportunity and I would like to thank the Pitti Immagine team very much for this as they really helped us to make this location contemporary. We saw a lot of interest on the part of the buyers which were all perfectly in line with our target”.
Brunello Cucinelli, president and CEO, Brunello Cucinelli:
“Pitti Uomo is the most important fair for menswear, a moment of extreme visibility. I have always supported this event and have great expectations at every edition which are always duly satisfied. The high attendance recorded at the fair represents positive confirmation of the impact of Italian brands abroad and in our specific case it also confirms that people really liked the collection. I am a great fan of the Florence-Milan bridge: Pitti Uomo is THE fair, while Milan represents the fashion show moment. A winning combination.”
Andrea Lardini, president and CEO, Lardini:
“A really wonderful edition of Pitti Uomo, we recorded a high attendance of buyers particularly from Russia, Sweden, Germany as well as from the Italian market. Pitti Uomo is a crucial date on our calendar; I feel very at home here and am always happy to take part. All the people are attentive and interested in the collections and this is a great sign of awareness. The fair always manages to organize high quality events and this is only possible when you are truly present on the market like Pitti Immagine”.
Yvonne Piu, marketing director, Birkenstock:
“There was a unique energy at Pitti Uomo, a combination between a fair and a fashion week of global significance. Pitti Uomo is an important place for meeting top buyers and the trade press: the possibility of exhibiting your own collection here is a lot more creative and individual that on any other fair platform. The program is turning into a regular fashion week. We met many Italian and international buyers from Asia, Germany, as well as big US department stores. The fair is very well organized and offers a correct blend of classical and innovative brands”.