California state of mind for Ice Play

On the road from Los Angeles to Las Vegas. Sunsets, shady avenues and palm trees in profile. The city of angels seen from a fifties cabrio. The desert, the neon lights and the transgression of Vegas. Postcards from Palm Springs and Miami Beach. This is the setting that inspires the new look of Ice Play for the S/S 2019 season, debuting at this edition of Pitti Immagine Uomo. California vibe: pop-street core, cosmopolitan scope, eclectic international spirit. The creative lab guided by designer Simone Conzato translates this mood into sharp contemporary urban silhouettes. Denim and sporty fabrics, mixes of textiles and materials. Embroidery and logoed ribbons in matching colours. Explosive prints. Super-colourful graphics borrowed from advertising billboards and road signs, logo mania in B&W. A sporty couture 100% made in Italy, never banal and always with natural appeal, where the keywords are shape, content and experimentation.